Damas shines anew at Areeq Dubai 2008

The 101-year old jewellery house occupied a sleek and stylish pavilion - the single biggest space booked by a company in the exhibition -- and reflected the contemporary elegance of its formidable lineup of international brands.

In an exclusive tour of the imposing pavilion, Tamjid Abdullah, Deputy Managing Director of Damas, remarked:

"It is with great pleasure that we showcase some of our finest watch and jewellery collections in this unique exhibition. The pieces you see here give you a glimpse of our range of offerings and the special relationships we have established with valued partners through the years."

Abdullah added, "Areeq is an ideal platform for us to share global achievements in jewellery and watch design with our clientele. From its inception, this fair has emerged as a must-go-to event for those who want to keep track of the latest trends in the industry, making it important for us to present a selection that would represent these developments."

Damas which owns and operates 467 retail outlets in 18 countries across the globe treated jewellery lovers to a selection of some of the most exciting diamond, gold and pearl jewellery pieces from Baraka, Fope, Genero, Marco Bicego, Roberto Coin, Calgaro, Carrera y Carrera, Mikimoto, Rosato, Laurentia, Faberge and Magerit. In addition, four international brands are making their debut in the Middle East: Azura, My Vice, Masriera and Jewelmer.

High-end signature timepieces from top watchmakers Parmigiani, Girard Perregaux, Perrelet, Sarcar, Chalyano and Precious occupied a special section of the exhibit.

Ajay Pandey, General Manager of Damas Diamond Division and overall in charge of the Damas Pavilion, commented: "The success of our participation in Areeq was made possible by the strong show of support of our global partners in putting up a good show each year. We are encouraged by the excellent turnout of exhibitors and visitors this year and look forward to even better shows in years ahead."

Brand principals from top names including Faberge, Marco Bicego, Mikimoto and Jewelmer graced the event and were on hand to introduce their respective brands and collections to visitors.