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Thursday, December 3 - 2009

McDonald's Egypt celebrates World Children's Day

As a long standing supporter of its cause to raise awareness around the plight of children with cancer, McDonald's Egypt is sponsored a talent show which has been organized by the Children's Cancer Hospital.

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  • Inaugurates playroom at Children's Cancer Hospital.
    Inaugurates playroom at Children's Cancer Hospital.
The event is in celebration of World Children's Day and took place at the hospital on 15th November, a day which will also witnessed the official inauguration of the Ronald McDonald playroom at the hospital.

"McDonald's Egypt takes every opportunity to contribute towards the community in a positive manner, and we are very pleased to be able to support the hospital in its efforts to heighten awareness around this admirable cause, which is to treat all children stricken with cancer, free of charge,"
said Mohamed Mansour, General Manager, McDonald's Egypt.

This is not the first time McDonald's has strived towards supporting the hospital's goals; in 2001 it was the first company to donate towards the building of the hospital, a donation which amounted to LE4m. Last year, also on the occasion of World Children's Day, McDonald's ran a fund raising campaign and donated the proceeds of LE50,000 to the hospital. The main goal of the campaign was to help the hospital reach its target of increasing the number of inpatient beds available for patients to 180 by the beginning of this year.

This year's event involved 150 students between the ages of eight and twelve from ten different schools, who took part in the competition. Attended by the

Governor of Cairo, and the Minister of Education, and members of the media, the competition was overseen by a panel of celebrity judges such as Simone and Khaled Saleh, who chose the final winners and presented them with their prizes.

Participants competed each with his/her own individual talent, including singing, art, theatre and a test of health related knowledge. The fun and activity filled day also featured a puppet show, and the staple of any McDonald's event; the Ronald McDonald show
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Notes and media contacts

About McDonald's:
McDonald's Egypt is a 100% Egyptian company with 100% Egyptian workforce and owned by Manfoods Egypt. As part of its corporate culture, McDonald's supports the community through different charity activities that aim at giving back to the community such as the donations offered to Children Cancer Hospital, holding parties for the sake of orphans and children of special needs.

For more information, please contact:
Yousra Genena
Media Relations Executive
Promoseven
Weber Shandwick PR
61 Al Qouds al Shareif Street,
Mohandssein, Cairo, Egypt.
Tel: +202 330 48 560/ 1/2/3
Fax: +202 330 47 213

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