Browse related articlesEconomic slowdown to boost online advertising
Middle East: Wednesday, November 19 - 2008 at 11:18
The economic slowdown in the Middle East is expected to boost online advertising in the region as companies elect to use less expensive web ads over costlier traditional media, reported The National. Google, the world's largest internet advertising company, says it is seeing regional demand grow faster as ad buyers look to increase their reach while decreasing spending. Advertising online costs just a fraction of promoting via traditional media. The industry typically uses a 'pay per click' system that only charges advertisers for the users who click on their ads and are redirected to their website.
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Jeff Florian, Senior ReporterWednesday, November 19 - 2008 at 11:18 UAE local time (GMT+4)
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