PowerShot reloaded; Canon Middle East introduces new A-series and launches E-series

Replacing the PowerShot A580 and PowerShot A720 IS respectively, the 10MP PowerShot A1000 IS and PowerShot A2000 IS deliver outstanding PowerShot imaging in pocket-sized form, with designs around 25% smaller than those of their predecessors. In addition, an all-new type of PowerShot - the 10MP PowerShot E1, designed by women for women - brings head-turning, feminine style to the range. A new Easy Mode, featured on all three cameras, allows even complete beginners to take great photos with ease.

Ultra portable & stylish:

All three models offer incredibly compact dimensions, making them the most portable PowerShot models to date. This new ultra-compact approach is complemented by stylish designs in a range of colours. The smooth, tactile PowerShot A1000 IS comes in a choice of Blue, Brown or Silver, while the PowerShot E1 combines a unique, curvaceous aesthetic with White, Pink or Blue. The PowerShot A2000 IS features a powerful 6 x zoom with a simple, bold design in gunmetal and silver.

Great photos, the easy way:

Each camera incorporates a range of Canon technologies designed to make taking pictures effortless. A range of 17 different shooting modes includes a new Easy Mode, which sees all shooting settings chosen automatically by the camera - perfect for beginners prone to making unsuitable adjustments. Easy Mode also limits Playback options to simple image viewing and deletion functions.

As well as powering features including Face Detection Technology, Canon's DIGIC III image processor enables quick response times, fast buffering speeds, and advanced noise reduction. iSAPS technology uses shooting scene data to optimise camera settings even before a shot is taken.

Intelligent technologies for better photos:

Beautiful photography becomes effortless thanks to a full suite of Canon technologies - including Face Detection Technology (including
Face Select & Track), Auto Red Eye Correction for perfect people shots.

To keep shots looking sharp, Motion Detection Technology - activated in High ISO Auto mode - uses Face Detection Technology, Canon's powerful optical Image Stabilizer and scene information to identify subject motion and camera-shake. ISO is also optimised for minimum blur and maximum image quality.

"Today sees the PowerShot range taken to a new level," commented Jason Rego, Product Manager, Canon Middle East. "Each of these models offers the remarkable combination of pocket-friendly, outstanding PowerShot imaging."

Features at a glance:

- 10.0 Megapixels.
- Colour variations.
1. Blue, Brown or Silver (PowerShot A1000 IS).
2. White, Pink or Blue (PowerShot E1).
- 6x optical zoom lens with Image Stabilizer (PowerShot A2000 IS).
- 4x optical zoom lens with Image Stabilizer (PowerShot A1000 IS, PowerShot E1).
- DIGIC III with iSAPs for clear, sharp images and fast response times.
- 17 shooting modes including Easy Mode, Sunset mode and IS0 3200 mode.
- Great people shots with Face Detection AF/AE/FE/WB plus Face Select & Track.
- Combats blur with High ISO Auto, optical Image Stabilizer, Motion Detection Technology.
- Auto Red-Eye Correction in shooting and playback.
- 2.5 inch (3.0 inch on PowerShot A2000 IS) LCD screen with wide viewing angle, plus real-image optical viewfinder (PowerShot A1000 IS and PowerShot E1 only).
- Smooth, 30fps VGA movies with Long Play mode.
- All models powered by AA batteries for versatility.