Porsche Design opens new store in Atlantis, The Palm

Notes and media contacts

About Porsche Design
The Porsche Design brand was established by Professor Ferdinand Alexander Porsche in 1972, to cater to the needs of customers who desire modern, innovative accessories.

As a global luxury brand, Porsche Design has continued to appeal to customers through its technology inspired designs that represent functionality and timelessness in its purest form.
The Porsche Design brand is distinguised by a clear and functional design language, careful selection of materials and high-quality workmanship combining artisan tradition with state-of-the-art technology. Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.

About BinHendi Enterprises
BinHendi Enterprises is a highly-diversified, Dubai-based conglomerate established by Mr. Mohi-Din BinHendi in 1973. Over more than three decades, the company has grown to become one of the leading business establishments in the UAE, and has been an instrumental force in the growth of Dubai as a retailing, fashion and hospitality hub in the region.

BinHendi Enterprises has introduced more than 60 prestigious international brands to the UAE and continues to actively cater to the diverse and increasingly sophisticated needs of its growing clientele across the Gulf and the Sub-Continent. Growing exponentially from the UAE, BinHendi's operations now encompass the GCC and India, employing more than 3,000 people.

For further information please contact:
Shereen Saifudeen, Senior PR Executive
Euro RSCG Corporate Communications ME
Tel: +971 (4) 366 4100 Ext 174