Active PR signs exclusive partnership with MPR

This partnership is designed to extend the reach of both agencies to deliver effective Client PR campaigns and activity across the GCC, Levant & KSA markets, as well as enable an active exchange of domain, market and industry knowledge between the two Agencies.

This partnership has come about after a thorough review of the Saudi market, PR potential and a partner that can deliver on the ground.

The decision by both parties came into effect during the summer period and has undergone a 'soft launch' where both Active PR and MPR have fine-tuned the working structure and process by managing Client activity both inward and outward bound from the Kingdom.

During the soft launch period, Active PR has travelled to KSA to meet with both media and potential join Clients.

"2008 has been in every way a milestone year for Active Public Relations, from our 5 five year anniversary, to winning both the regional and international CNBC awards, to several key Client wins and the opening of our Saudi office," said Louay Al-Samarrai, Joint Managing Director, Active PR.

"We are excited about this collaboration and the additional insight, and presence it gives our Clients within a very key market."

Mr Badi Al-Badrani, Business Development Manager, MPR commented:

"We are very pleased with this partnership which reflects our expansion plans. Furthermore, this announcement comes as clear evidence of the success MPR has seen over the past few years and we foresee further successes going into the future."

"We believe that with our experience and knowledge within the Saudi market combined with Active PR's best practice and high standards of conducting PR across different markets in the ME region, we will have the ability to provide the our Clients with added value consultancy and Best Practice PR," he added.

The two agencies plan various media briefings both in Riyadh, KSA and Dubai, UAE in the coming months.