Register | Forgot password?
Switch to Arabic
Friday, November 13 - 2009

Exclusive European fashion houses show Fall/Winter collections for first time in Qatar

NBK Fashion's Metropolis, the new, chic, multi-brand boutique in City Center Mall, features two exclusive, luxury European lines never before offered in Qatar; Scapa Collection and Elle Pret-a-porter.

Article continues below
  • Scapa Collection.
    Scapa Collection.
Located on City Center Mall's third floor next to Adidas, the contemporary and hip boutique will feature the brands' Fall/Winter collections in addition to five additional new-to-Qatar fashion lines.

Scapa will, in particular, present its Classic line at Metropolis. Defining fashion for over 40 years and staying true to its quality profile, Scapa Classic presents a style that is clean, spare and rises above trends to present a traditional, yet modern image. Fabrics speak of the season with quality cuts and designs in tweed, cashmere and soft wool. Created in colors inspired by nature, this fashion House offers a range of accessories including scarves, hats and belts that add a personalized touch to a style dicated by craftsmanship (all Scapa products are still produced in Belgium) and modern, but classic pieces. Today Scapa is sold all over the world in more than 50 exclusive Scapa shops, each decorated in the trademark nostalgic style. There are Scapa shops in Tokyo, Milan, Paris and other international cities, not forgetting Antwerp, Belgium, Scapa's home-base. Next to those, the Scapa collection is sold in over 500 multi-brand stores.

Bringing key catwalk trends to Qatar, Elle Pret-a-porter is chic and classy. Collection pieces are easy, subtle and display a modern elegance for the independent girl-about-town. The House's design philosophy is elegant, distinctive and tough-feminine, translating the key silhouettes of the season into wearable looks and easy pieces. Elle is internationally French, expressing its heritage and reinventing iconic French classics such as the trench and little black dress. This is a premium label, bridging the gap between High Street brands and designer label diffusion lines. The label has numerous points of sale in Europe. Brand stores in Amsterdam, Marbella, Stockholm, Bucharest and Kaliningrad highlight the retail operations. The brand stores juxtapose timeless modernism with playful contemporary elements and create a distinctive Elle environment. The collection is also distributed in prestigious retail environments such as the Galeries Lafayette in Paris.

Metropolis will open its 1,100 sq. meters of retail space with its individual and distinctive boutiques, central lounge and sweeping view of the Doha West Bay skyline the first week of December. Its urban and modern mood embraces the best and most distinctive of European design Houses and offers fresh, innovative designs that are, at once, classic, of-the-moment and forward-looking.

A subsidiary of Nasser Bin Khalid (NBK) Holding, NBK Fashion has emerged as a fashion force in Qatar representing such established and world-renowned brands as Zilli, Lanvin, Loewe, Elie Saab, Paul Smith and Ungaro, to name a few. NBK Fashion also features lifestyle brands including Quiksilver.
Also consider reading:
Log in to request more information from NBK Group

Notes and media contacts

Press contact:

Alicia Holland
Sr. Account Manager
Action Qatar PR Group
A division of Action Global Communications
Handassa St., B Ring Rd.
Bldg. 142, First Floor
P.O. Box 2900, Doha, Qatar
T: 974.4361499
F: 974.4370167

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions