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Sunday, November 15 - 2009

DeFi Mobile and DoubleU join forces to market DeFi global access(TM) in Middle East and North Africa region

Embracing one of the world's fastest growing economic and mobile technology areas, DeFi Mobile and DoubleU have forged a new partnership, positioning DoubleU as the premier marketing and service provider for DeFi Mobile's offerings in the Middle East and North African (MENA) region.

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Ayman Jomaa, Managing Partner, DoubleU, said:
"The power of DeFi in the MENA region has great promise, as millions of people in every country in the region expand their reliance on mobile communication and business services. The unique and high-quality services of DeFi Mobile are very attractive, especially the ability of DeFi to lower the amount of money people are spending on their mobile technology while actually improving the quality of their service. As well, the amazing features that are present in the DeFi mobile application give it a very strong edge over many existing applications that require mobile experts to install and operate."


DoubleU has a heritage of more than a decade of commercializing technologies and content in the MENA region, including a database of more than 80 million customers throughout the region. The DoubleU partnership with DeFi will focus initially on 15 countries in the MENA region: Egypt, Gambia, Ivory Coast, Jordan, The Kingdom of Saudi Arabia (KSA), Kuwait, Iraq, Lebanon, Liberia, Nigeria, Oman, Sierra Leone, Sudan, Syria and the United Arab Emirates (UAE). This list will grow as the two companies scale this partnership.

"The sophistication and success of DoubleU in the MENA region make them an excellent and exciting partner for DeFi Mobile. DoubleU is respected by governments, businesses and individuals in every country in which they operate, giving our partnership a significant competitive advantage that will quickly broaden the impact of DeFi in the MENA region,"
said Jeff Rice, Chief Executive Officer and co-Founder of DeFi Mobile.

DeFi Global Access is superior to standard mobile VoIP solutions in several significant ways. By routing calls over its managed network, DeFi delivers superior call quality, eliminating the "jitter" and dropped calls synonymous with other VoIP operators. DeFi members also automatically connect to commercial WiFi access points worldwide unlike DeFi competitors who require their users to purchase WiFi separately, often from multiple providers, and then to connect manually.

Customers of DeFi Mobile access the DeFi Mobile network via millions of WiFi access points around the world, empowering them to place and receive telephone calls and use data-connection services over the DeFi Mobile network.

By relying on DeFi Mobile's services, customers can avoid very high long-distance and roaming fees often levied by cellular network providers. DeFi customers enjoy business-class voice quality with important features and applications including voicemail-to-email, caller-ID, call-forwarding, call-hold and call-transfer -- all with feature-rich support. Another convenience, DeFi Global Access members can continue to use their same cellular provider phone numbers, because DeFi members use dual mode smart phones (Nokia E & N series) that are both Wi-Fi and cellular capable.
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Notes and media contacts

About DoubleU:
DoubleU is among the most respected and highest quality providers of technology, applications, mobile content and consulting services in the MENA region.

About DeFi Mobile:
De-Fi Mobile Ltd. is a mobile communications company that provides a global IP platform for mobile applications and services. Combining carrier grade architecture with next generation mobile technology, DeFi Mobile delivers a seamless and feature-rich mobile experience to worldwide users of mobile devices.

For further information, kindly contact:
Tim Warner of DeFi Mobile
Tel: +1 650249 3729

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