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Thursday, November 26 - 2009

THE One claims CSR Leader of the Year award

  • United Arab Emirates: Saturday, November 22 - 2008 at 11:52
  • PRESS RELEASE

THE One Total Home Experience claimed the prestigious Corporate Social Responsibility Leader of the Year Award at the Middle East Business Achievement Awards 2008 ceremony held at Dubai's InterContinental hotel on Sunday, November 16.

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  • CEEO Thomas Lundgren with stalwart members of THE One Tribe.
    CEEO Thomas Lundgren with stalwart members of THE One Tribe.
CEEO (Chief Emotional Executive Officer) Thomas Lundgren humbly accepted the accolade along with stalwart members of THE One Tribe, who joined him on stage to celebrate the victory.

The latter has become somewhat of a unique THE One tradition and the applauding audience certainly enjoyed the show.

The international home fashion brand outshone UAE super giant Etisalat and Kuwait's Burgan Bank by demonstrating that their commitment to Corporate Social Responsibility (CSR) goes beyond financial and legal obligations.

The judges assessed evidence of a CSR strategy that integrates social concerns into everyday business operations, including policies, actions or projects that positively impact the community in terms of environment, employment, education or charitable work.

A moved Thomas commented on winning the award:
"At THE One, CSR is not a values issue. It's a priorities issue. We're on a mission to Change the World Together so being named Middle East CSR Leader of the Year is an incredible honour. It's all thanks to the support, love and hard work of our people. They're the real secret of our success. Well done guys!"


Furthermore, having scooped the Recommended Employer of the Year honours in 2007, THE One received a Highly Commended certificate this time around, being one of only three companies shortlisted.
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Notes and media contacts

On THE One:
Invented by Thomas Lundgren, THE One Total Home Experience opened its first store in Abu Dhabi in 1996. Today the brand is present in six countries across the Middle East and Eastern Europe. But THE One doesn't believe the world needs another retailer; they believe we need a better world. That's why, intent on changing the world together, THE One aims to be both magical and meaningful: inspiring their fans with seasonal Home Fashion Collections that are "Always Different, Always Limited and Never Expensive", while contributing positively to the environment and their communities. To this end, THE One supports a number of local and international charities and takes every opportunity to employ physically and mentally challenged individuals. You can find THE One Theatres in Bahrain (Manama), Jordan (Amman), Kuwait (Kuwait City), Latvia (Riga), Qatar (Doha) and the United Arab Emirates (Abu Dhabi, Dubai and Sharjah).

For more information, please contact:
Cynthia Villanueva
PR & Communications Coordinator
THE One Head Office
PO Box 50171
Dubai
United Arab Emirates
Telephone: +9714 3955889
Fax: +9714 3955778

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