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"Over the last few years the Middle East has witnessed a huge growth within the advertising, publishing and printing sectors, which has driven demand for integrated digital solutions in the industry. Our ability to jointly offer these digital solutions to the market as well as utilize Dynagraph's extensive market reach and unrelenting commitment to customer service, made them the ideal partner for us,"said Andrew Hurt, General Manager Xerox Emirates.
Hurt added, "Our strategic partnership will enable Dynagraph to spearhead the market by offering new print applications as well as a fully integrated digital capability which will significantly help drive revenue and market share for both entities."
The new partnership will address the needs of the graphic arts sector across the region and offer integrated solutions encompassing pre-press, press, including digital and offset as well as post press with a common workflow.
The UAE is widely recognized as the regional hub for publishing, printing and advertising and the new partnership will offer a complete range of Xerox production mono and color solution as well as workflow solutions.
Commenting on the partnership Jamal Kanaan, General Manager of Dynagraph said,
"We are pleased to have partnered with Xerox, a global leader in document management and consulting services. This agreement is mutually beneficial to both the parties. Our position as one of the leading pioneers in the regional graphic arts industry along with Xerox's value proposition will provide us the cutting edge to lead this competitive local market and most importantly it will enhance our customer's digital experience. On the other hand it will also help Xerox Emirates enhance their relationship with other customers in the market."
This strategic agreement has placed Xerox Emirates in the forefront of digital technology as it expands its product portfolio to meet the wide requirements of its UAE clients.
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Posted by Ehab Al-Abbadi
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