Nissan organizes open day for Farida Group

Held at Action Target, on 15 November, 2008, the event was aimed at Increasing Nissan Brand Awareness and product Familiarity through test drives on the different Nissan Models on one hand and strengthening ties with the local media on the other. This goal was realized through a series of challenging yet exciting games including, changing tires competitions, driving competitions, shooting challenges, a Nissan logo hunt, and more. Attendees of different age and income brackets extremely enjoyed the games, and were offered opportunities to win many appealing awards such as a Nissan Pathfinder, Nissan QashQai, and Nissan X-Trail over a full weekend.

The guests were indulged in test-driving a variety of Nissan cars namely: Nissan Altima, the Pathfinder, QashQai, X-Trail, and Tiida.

CEO of BSTC, Mr. Imad Bustami said:

"touching base once again with our media members, potential customers, customers, and friends, fills us with a great sense of joy. The Media members are very much a part of our family, and we appreciate all the efforts they undergo to make our services and products known to, and appreciated by Jordanian customers. This gathering is only a small token of our appreciation for all what the media does for us, at Nissan."

He also added, "I would like to thank Nissan's marketing team who exerted their utmost efforts in organizing the festival's proceedings. They focused on the brand image of Nissan in the market, in addition to strengthening our social relationship with the media.

It is important to note that Bustami & Saheb Trading Co. LTD (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. Bustami & Saheb Trading Co. LTD teaming up with NISSAN represents a milestone in the Middle East retailer market. This partnership led to the launch of a showroom displaying various models, a system that deeply incorporates marketing, sales, after sales, and service optimum plans ensuring the maximum satisfaction and protection of our most valuable asset, the customers.