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The boutique, opened together with exclusive local franchise partner Al Tayer Insignia, will carry a wide selection of the brand's most iconic fine jewellery lines for both men and women, from the most recent Chignon and Orbital collections to the D.Side must have collection, co-designed by Damiani and Brad Pitt. Several important bespoke pieces and High Jewellery sets will also be presented.
Guido Damiani, President and CEO of the Group, stated:
"The Dubai Mall is one of the world's largest shopping and entertainment destinations. It expects more than 30 million visitors within the first year of trade and we could not miss the occasion of being there with a high representative boutique, one of our largest ones, which perfectly displays the expression of the Damiani exclusive world."
The new flagship follows the concept developed by Antonio Citterio, an internationally famous Italian architect who has already designed numerous Damiani boutiques throughout the world, emphasising further the Italian quality of the brand. The style is sophisticated in both its formal language and in its structural details, creating a deluxe ambience and setting. The minimal, elegant shape of the furnishings is confirmed by the choice of the quality materials used, predominantly pallisander wood, amber glass and bronzed brass.
"The opening of this third boutique in the Middle East, following BurJuman, Dubai in September 2007 followed by Kuwait City, represents our strong desire to continue growing abroad and in the Middle East," stressed Guido Damiani. "We are planning other openings in this area to cover a market that is of undoubted interest to our sector."
Damiani is available in the UAE at the Damiani boutiques located at The Dubai Mall and BurJuman, as well as at Azal stores and Harvey Nichols.
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Posted by Rana Mesbah
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