MRC and Zain host REUSE 2.0 Art Show

REUSE 2.0 is a unique event that set to be held for the second consecutive year in Kuwait, and will be hosted at Bayt Lothan in Salmiya district from November 30th to December 2nd 2008.

In addition to guest speakers and local professional artists from Kuwait, the exhibit will feature internationally recognized artist Hassan Hajjaj and will serve as an opportunity for aspiring creative talents from various high schools and universities to showcase their accomplishments in the fields of art, design, photography and more.

The exhibition will be open to the public from 6pm to 9pm in addition to an allocated time for student trips during 10am to 1pm.

Commenting on this occasion, Omar Tarek Issa, Public Relations Manager at MRC said:

"The aim behind this exhibition is encouraging the youth to fully comprehend the importance of recycling, since it can produce beneficial material as well as end up being aesthetic decorative paintings."

"We at MRC are delighted to be offering recycling solutions, which helps in providing a healthy and safe environment for Kuwait. As part of its corporate social responsibility program, MRC is keen on undertaking a recycling awareness program, addressed through its lectures within Kuwaiti schools," added Issa.

MRC operates in three primary sectors, which are waste management and recycling, energy sectors, which focus on oil infrastructure projects, and the industrial sectors.

Zain also supports recycling programmes and has initiated a wide range of local projects to generate more awareness of the importance of waste management. These include the 'Don't Throw It, Recycle It' and the 'Environment Friends' campaigns.

Khuloud A. Al-Feeli, Corporate Communications and Relations Department Manager at Zain Kuwait said: "The underlying principles of REUSE 2.0 are very much in line with what we are trying to do within Zain here in Kuwait - make the best of what we have in order to minimize waste and help reduce any negative impact that we have on our environment. Large organisations inevitably leave a larger carbon footprint and at Zain we feel strongly about taking decisive positive action to deal with this issue.

"Zain was one of the leading companies that took part in the national conservation energy campaign, "Tarsheed", which was promoted throughout different Zain buildings and branches. We adopted a plan to minimize electricity and water consumption, as well as the "Don't Throw it, Recycle It" and the 'Environment Friends' campaigns, where thousands of recycled paper bags were distributed throughout Co-ops all over Kuwait, added Al Feeli."

After the success that was achieved in the first exhibition, which was created by The en.v initiative (a subsidiary of elboutique.com), to raise awareness about the importance of recycling in Kuwait was renewed.

Zahed Al Sultan, managing partner and CEO of The en.v Initiative said:

"We are delighted to be managing and organizing REUSE 2.0, and to be hosting both MRC and ZAIN. This exhibition unveils the beauty that can result from recycled objects and all of the artists' artistic products on display will be on sale this year via auction - adding excitement to the exhibition."