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The tournament can be watched live by the subscribers of Pehla Silver, Pehla Gold and FirstNet Premium on Art Prime Sport. Live coverage for the same would be made available to audiences in UAE, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya through ADD.
Mr. Manu Sawhney, Managing Director, ESPN STAR Sports, said:
"We're heartened by ADD's enthusiasm to broadcast this exciting event and we are happy to be working with them to serve fervent cricket fans in within the region. Matching the prestige of this inaugural event, our production plan will create the most memorable, unique and engaging experience for viewers through a series of ground-breaking production features and enhancements."
ESPN Star Sports was recently appointed as the long-term global television production partner for the Champions League Twenty20 and has lined up the most technologically advanced production set-up ever, including 34 camera coverage, Super Slow Motion cameras, Umpire and Player microphones among other innovative features.
Commenting on securing the inaugural Champions League Twenty20 rights, Mr. Vinod D'Mello, Executive Vice-President, Group Strategy and Planning, ADD, said:
"ADD is the largest pay TV platform Management Company in the Middle East and North Africa while Cricket is the most popular sport for Asian expatriates in the region. The upcoming Champions League Twenty20 series is going to be filled with excitement, thrills and enthusiasm for cricket fans."
He further added, "The exclusive opportunity to watch reigning cricketing greats in action is nothing short of a surprise gift for lovers of the sport in the Middle East. Cricketing action is a big draw for television viewers and its appeal cuts across all segments of viewers irrespective of age, gender or nationality. This partnership with ESPN STAR Sports underlines our commitment of providing world-class sports entertainment to our viewers further validating our commitment of providing the best entertainment to our viewers."
Earlier this year, ESPN Star Sports was awarded the exclusive Global Commercial Rights to the Champions League Twenty20 for the next ten years till 2017. ESS holds a multitude of rights across various platforms, including television, internet, mobile and radio. In addition, ESS also has all title rights, event sponsorship, ground rights and merchandizing rights around the property.
Posted by Rana Mesbah
