Effective Measure delivers first audience measurement tool in Middle East

Real Opinions, a leading research agency based in Dubai, plans to launch the solution in the Middle East in December, following successful global trials that generated positive feedback from industry experts.

Scott Julian, CEO and co-founder of Effective Measure is proud to be a premier partner of Real Opinions and is confident on the success of the new product in the Middle East and across the globe.

"As a leading research agency, specialising in online media, Real Opinions has a proven ability to help strategically guide and access the effectiveness of campaigns and we are confident that our solution will only build on this strength,"

said Scott.

Dan Healy, COE of Real Opinions, added:

"Our partnership will not only provide the Middle East with an innovative and world leading audience measurement tool, but it will also provide a transparent system for advertisers and publishers that will fuel online advertising spending and growth."

Effective Measure's solution uses patent-pending Digital Helix technology to overcome issues with cookie deletion and unique visitor audience calculation and is significantly more cost effective than current market research tools.

The technology allows advertisers and publishers to define and measure total audience numbers accurately and without duplication and track specific traffic data points for particular sites over any specified time period.

The Effective Measure solution also contains advanced reporting features and reports can be generated on market and category specific search engine keywords and phrases to allow publishers and advertisers to understand visitor intentions.