• HSBC

LG Electronics bags Dhs20m facilities orders from MEP Star

  • United Arab Emirates: Wednesday, November 26 - 2008 at 12:45
  • PRESS RELEASE

Global digital leader LG Electronics confirmed that it had won orders totally valued at Dhs20m for outfitting over 360 villas in the ambitious Jumeirah Golf Estates project in Dubai.

An agreement to this effect was signed this week between LG Electronics, MEP Star, the main MEP contractor for the project, and Fortune International Trading, distributors for LG commercial air-conditioners in the UAE. The first order - valued at $2m - is a significant win for LG and represents the single-largest order in this segment.

As per the contract, LG will outfit over 360 luxury freehold villas in the prestigious Jumeirah Golf Estates with their Multi Power Systems (MPS) - 180 villas in the first phase (Whispering Pines) and a similar number in the second phase. The project is being facilitated by main contractor Al Naboodah Laing O'Rourke.

The agreement was signed by Mr. H.S. Paik, President of LG Electronics Gulf FZE, Mr. Adam Wade, Director of MEP Star LLC, and Mr. Samer Baassiri, Executive Director of Fortune International Trading.

Speaking about the development, Mr. Paik commented:
"The new contract win, to install and deliver our world-class products in some of the prestigious addresses in the GCC, represents an outstanding example of the level and quality of the offering we provide to our clients. MEP Star are at the top of their game and hence, working alongside them, gives us the important opportunity to further underline our expertise in this segment."


Fortune International will be providing their full support team, design and maintenance to ensure that customers receive the best solution package and after sales support.

Mr. Adam Wade said that the Jumeirah Golf Estate was one of the most prestigious projects and required total commitment from everyone involved. "Due to the scale of the project, we want to partner with nothing but the best in the business. LG has a proven track record in handling large-scale projects and bringing them on board for this project makes perfect business sense," he added.

Whispering Pines is a distinctive gated community of designer villas offering commanding views over the Fire and Earth golf courses at the Jumeirah Golf Estates. The Tuscan-inspired villas, with authentic stone facades and terracotta tiled pitched roofs, enjoy extensive, fully landscaped gardens and aesthetically designed swimming pools.
(Left to right): Adam Wade, Director of MEP Star LLC, and Mr. Samer Baassiri, Executive Director of Fortune International Trading and H.S. Paik, President of LG Electronics Gulf FZE. 
(Left to right): Adam Wade, Director of MEP Star LLC, and Mr. Samer Baassiri, Executive Director of Fortune International Trading and H.S. Paik, President of LG Electronics Gulf FZE.
Article Options
Log in to request more information from LG Electronics

Notes and Media Contacts »

About LG Electronics, Inc.:

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of $44bn, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.

LG Electronics Digital Appliance Company is a global leader in the home appliance industry, dedicated to enhancing consumer lifestyles through its stylish and advanced products. The company provides a total package of trend-setting products, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners.

LG Digital Appliance Company is encouraging technology innovation through products such as the world's first interactive refrigerator and its steam washing machine, as well as building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances. In 2007, the company registered $12.6bn in sales, and currently has over 21,000 employees worldwide.

For more information, please contact:

Avijit Das Gupta
Sales Manager - Airconditioning
LGE Gulf, Dubai, UAE
Tel: +9714-3344349
Tel: +9714-3344309

Rima Salman
Account Manager
Polaris PR
Tel: +9714 3415555
Fax: +9714 3415588

Disclaimer »

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions