Xerox Emirates' to target the graphics art sector at the Signage, Imaging, Media (SIM) event in Abu Dhabi

The event is the region's most comprehensive trade show and seminar series for the marketing communications industry.

"This is the first time we have decided to participate in SIM," said Andrew Hurt, General Manager, Xerox Emirates. "We believe this exhibition will be an excellent platform for us to network and engage with representatives from the graphic arts industry and further enhance our presence and positioning in the local market."

Hurt added, "The Graphic Communications sector in the UAE is growing at a rapid pace year on year, and has proven to be an extremely successful market segment for Xerox Emirates. Our business from this sector has grown over 400% in the last five years and revenues makeup around 35% of our total Production Systems Group earnings. Our approach of utilizing the Right Technology, the Right Workflow and the Right Business Model has helped our customers achieve better efficiency, thus resulting in added revenues as well as maintaining our position as the market leader in digital production solutions."

Xerox Emirates is showcasing a range of digital offerings including the high speed DocuColor 5000 and DocuColor 252 narrow format systems. Xerox is also highlighting their expanded portfolio of wide format printing solutions which include the new Xerox 8264, the very successful Xerox 7142 and the Epson 11880 high quality printer, as well as some unique media for high value applications.

Xerox has also witnessed a huge demand from the local SMB sector and recently supplied high-end digital machines such as DocuColor 5000 and 252, WorkCentre 7655 and Xerox Wide Format Scan System to Mercury Graffix, a leading graphic arts service provider located in Dubai Media City. According to Ramzi Razian, Managing Director Mercury Graffix, Xerox's range of digital products, availability of spare parts and excellent after sales services were the main factors on which they decided to purchase Xerox products.

Xerox is the platinum sponsor of the event, which is a combination of three vertical sectors Signage, Imaging and Media under one roof providing visitors access to the latest technology as well as products and services from different suppliers.

Visitors can experience Xerox's leading edge solutions during the exhibition by visiting the stand located in Hall 9, stand B10.