Jotun Paints showcases 'Jotashield' & 'Fenomastic brands' at The Big 5 Exhibition

The leading paint manufacturer is showcasing its professional range of 'Jotashield', 'Fenomastic' and 'Lady Essentials' brands for exterior and interior applications, in a bid to highlight and increase awareness of its unique eco-friendly product range that support green building practices. Around 2,900 exhibitors and 30 national pavilions are present at the established annual industry gathering.

Jotun is focused on its 'Jotashield', 'Fenomastic' and 'Lady Essentials' products at Stand Number 3E101 of the exhibition. The Jotashield Thermo brand offers superior exterior protection with its Thermo range providing optimal heat deflection and reduced interior temperature and cooling costs. The Fenomastic range, on the other hand, offers industry-leading emulsion options. The acrylic-based Fenomastic Gold is anti fungal, with high crack-tolerance and low flame spread.

"We recognise the greater need to highlight the Jotashield and Fenomastic brands to address the increasing demand for green paint solutions. 'The Big 5 Exhibition' is an excellent platform for us to attain our strategic objectives and to reveal how we have successfully met the unique demands of residential, marine and industrial development for cost-effective and innovative paint solutions. Through the show we aim to leverage the participation of leading industry players from across the region to create the right opportunity for new alliances and projects in the future,"

said Niru Naik, Regional Brand Manager - Exterior, Jotun Paints.

Jotun maintains 71 companies and 40 production facilities spread on all continents. As a founding member of the Emirates Green Building Council and an active advocate of corporate social responsibility, Jotun Paints continues to develop and market products complying with the highest environmental standards. Its extensive use of eco-friendly production methods and its line of environmentally-safe products reflect its longstanding commitment to sustainable development. The paint and coatings specialist has been helping developers meet stringent Leadership in Energy and Environmental Design (LEED) standards and obtain LEED credits through its eco-friendly products.

"Middle Eastern demand for quality products and services, which are safe and minimally impact the environment, has grown tremendously due to the growing number of regional initiatives to enhance environmental protection and promote corporate social responsibility. Decorative and protective coatings for buildings account for around half of global paint consumption, so more effort is being made to make these products eco-friendly. Our 'Jotashield', 'Fenomastic' and 'Lady Essentials' products perfectly complement this trend and have thus further established us as an industry leader," concluded Naik.

Through its emphasis on customer service and technical support, Jotun Paints has grown to become a major global group. Its largest operation is currently located in Dubai, UAE, serving as a hub for Middle Eastern R&D, production, distribution, marketing and purchasing.

Jotun's Single Source Solution has been used in prestigious and complex international structures, including the Eiffel Tower, the Burj Al Arab, the China Opera House, the Nile City Complex and the Kingdom Center. The company recently added the Al Nasr Palace, Burj Dubai, Motor City, Dubai Sports City and Discovery Gardens in Dubai as well as the Central Fruit and Vegetable Market in Kuwait to its list of high-profile projects.