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Tuesday, November 24 - 2009

Al Sayegh Brothers launch Olympus flagship store in Middle East

  • United Arab Emirates: Thursday, November 27 - 2008 at 16:14
  • PRESS RELEASE

Al Sayegh Brothers, a multifaceted business conglomerate with global and diversified interests, has launched the first flagship Olympus store at Dubai Mall.

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  • The Olympus flagship store at Dubai Mall.
    The Olympus flagship store at Dubai Mall.
This is the initial step Olympus has taken towards achieving its enormous expansion goals in the Middle East. This exclusive Olympus showroom with an area of over 1300 square feet showcases the latest cutting-edge optical and digital technology and solutions from Olympus.

Olympus is one of the world's leading manufacturers of opto-digital solutions and functions. The brand is distributed in the UAE, Qatar and Iraq by Al Sayegh Brothers.

Speaking at the launch of the store, Mr. Masanori Nakashima, Director, Olympus Imaging Corporation, said:
"Opening our flagship store in the Middle East is a very exciting step for us. We are working towards a robust expansion in this highly dynamic region and are looking forward to our new venture here. We have a great partner in Al Sayegh Brothers who have been playing a key role in building the brand in this market."


Being establised in Japan in 1919, Olympus is one of the leading manufacturers of professional opto-digital products. The company manufactures digital SLR cameras, digital compact cameras, binoculars, dictation devices and accessories, as well as endoscopic systems for medical and surgical endoscopy, microscope systems and imaging solutions as well as diagnostic analysis systems for laboratories.

Commenting on the opening of the new outlet, Mr. Abdul Jabbar, Chairman and CEO, Al Sayegh Brothers, said:
"Olympus has set a niche for itself globally with its creative designs, top-quality and innovative technology. We are proud to represent them here as they stand for excellence in quality and service that we also seek to deliver. We are excited about the opening of this store."


"The store at Dubai Mall is the first of its kind where we have an exclusive and enormous collection of high quality products on display. Apart from the range, the staff at the Olympus store has undergone a rigorous product and service training to ensure that every customer is given complete assistance in making a well-informed decision," he added.

Olympus pioneers key technologies in the fields of imaging and voice products, endoscopy, microscopy, bioanalytics and diagnostics.
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Notes and media contacts

About Al Sayegh Brothers:

A multifaceted business conglomerate with global and diversified interests, Al Sayegh Group has a celebrated and proven experience of over 25 years in marketing and distributing a range of products in electronics, technical supplies, medical supplies, household and healthcare supplies, foodstuff and software.

Al Sayegh's product range includes world-class brands such as LG Electronics, Genesis, Olympus, Palson home appliances, Wellbass Grills, XM car monitors and navigators, prestigious watchmakers including Royal London, Jeep, Haurex, Seculas, Appella and high end watches like Milus. All the brands handled by Al Sayegh Brothers are known for their superior quality and highlight the company's commitment to deliver world-class brands and ensure high quality customer services to the region's discerning clientele.

From its headquarters in Dubai, the trade hub of the Middle East, and offices across the UAE, Al Sayegh also offers other consultancy services.

For further information, please contact:

Tasneem Raza
Watermelon PR
PO Box 117690
Dubai, UAE
Tel: +971 4 2833 655
Fax: +971 4 2829 566

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