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Sunday, November 29 - 2009

National launches innovative 'BAGLESS' vacuum cleaner

  • United Arab Emirates: Monday, February 03 - 2003 at 09:25
  • PRESS RELEASE

National, one of the leading home appliances brand of Matsushita Electric Industrial Co., Ltd., Japan, has recently announced the launch of its latest vacuum cleaner, aimed at providing customers with powerful suction, easy and efficient cleaning as well as safe and comfortable usage.

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  • The MC-4620 version of the National vacuum cleaner.
    The MC-4620 version of the National vacuum cleaner.
With a strong focus on the pioneering 'BAGLESS' concept, the MC-4620 model is packed with host of innovative features.

"National has always prided itself on its wide range of quality products. As a customer-centric organization, we endeavor to provide our valued customers with a range of innovative products," said Tomokazu Yamamoto, Senior Manager, Consumer Electronic Dept, Panasonic Marketing Middle East. "Today's fast paced customers are looking for products which are economical and simplify their lives. With this in mind, our engineers at National have worked towards developing innovative technologies and creating home appliances with superior features. This can be reflected in the recently launched vacuum cleaner, which drastically adds more value to the lives of our consumers. Its unique concept of BAGLESS system provides easy maintenance and a clean environment. With a stylish shaped body it offers an exceptionally contemporary design which is also a major advantage," he added.

The 1400W 'AIROCKET' device has a new Centrifugal Force Compression system cleaner that utilizes a completely new system to suck in the dust. By means of National's proprietary advanced technology, centrifugal force is applied to collected dirt and dust by a powerful swirling stream, thus compressing the dust into the bin. Since the unique filter system prevents the clogging of dust, it provides strong suction for continuous powerful cleaning.

The initial suction power lasts for a long time, despite continuous use of the cleaner. This system can prevent a sudden drop of the suction power when dust builds up on the filter as in the case of the other ordinary bagless vacuum cleaners. The centrifugal force compresses dust and packs it into a bin. This facility ensures that 2.4 times as much dust can be collected before the bin needs to be emptied, reducing the time consumed by dust removal. Since the dustbin is transparent, the level of dust is extremely evident. After entering the vacuum, air is cleaned as it passes through 5 filters expelled as exhaust air. Since a swirling air stream cleans the pre-filter blockage, there is a long-lasting and powerful suction.

In addition, it has proved to be extremely economical and environmental friendly as the AIROCKET does not use bags to collect dust. Therefore, there is no necessity to purchase a paper bag or to dust the bag in the bin. The BAGLESS system uses an easily detachable dust bin, thus simplifying the process of dust disposal and filter maintenance.

An innovative blower feature connects the hose to the blower on the rear of the cleaner to blow dust out of places such as underneath beds and crevices. While the convenient on-board tool storage feature allows nozzle attachments to be smartly stored on the cleaner itself.

The MC-4620 vacuum cleaner from National is available with their sole distributor in the UAE, Oman National Electronics who are part of the Al-Futtaim Group.

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Notes and media contacts

Matsushita Electric Industrial Co., Ltd., best known for its Panasonic, National and Technics brands, is a worldwide leader in the development and manufacture of electronics products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company posted consolidated sales of US$51.70 billion for the fiscal year ended March 31, 2002. In addition to stock exchanges in Tokyo (6752) and other major cities in Japan, Matsushita's shares are also listed on the Amsterdam, Dusseldorf, Frankfurt, New York (NYSE: MC), Pacific and Paris stock exchanges. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:

Kim Pinto
PR Account Executive
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901, Fax : +971 4 3988941
Website : www.orientplaent.com

Or

Suraj Padukone
Manager, PR & Advertising
Panasonic Marketing Middle East, FZE, Dubai
Tel: 00971 4 8819880, Fax: 00971 4 8814312
Website: www.panaosonic.co.ae

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