Lexmark launches dedicated programme to promote colour laser printing for business use

The scheme is designed to show business users how they can make the most of the Lexmark's high-quality, reliable colour laser range.

Starting from October 15, Lexmark offers business users a free three-year guarantee on its high-end colour laser products, as an additional incentive to switch to Lexmark laser colour printers.

The new website is designed to help business users and partners understand the impact of their printing on the environment, and offers tips on how to print more efficiently and reduce consumable waste.

For resellers that are members of its Channel Value Programme, Lexmark is providing the opportunity to grow margins and improve customer service with additional offers.

As a key initiative in its Channel Value Programme, partners will continue to benefit from a dedicated Extranet, offering quick and easy access to a range of tools - from product guides and brochures to promotional collateral and key selling arguments.

Mark Thompson, Channel Sales manager at Lexmark Middle East , explained:

"Our colour laser products are well known for their reliability and output quality - this dedicated programme is set to reinforce the specifics of how to print less and save more in colour to business users. It's not just about buying the right hardware, it's an ongoing effort to work efficiently, underpinned by our print less, save more message."

"At the same time, Lexmark is dedicated to helping our channel partners offer the best added value printing solutions for their business customers, so that they can become the preferred business partners of their customers," Mark Thompson added.

Printer models eligible as part of the scheme are the Lexmark C780 Series, C782 Series, C935 Series, X782e, X940e and X945e.