BMI Bank, Geant Hypermarket unveil new cobranded credit card

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        'caption' => 'From right to left: Jean-Marc Lebrun Group General Manager- Fucom International, Andrew Bainbridge- Chief Executive Officer- BMI Bank, Yvan Baba- Country Head Bahrain- Fucom International, and Rob Giles- Head Cards- BMI Bank.',
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Unveiling the new card, Andrew Bainbridge, Chief Executive Officer of BMI, said:

'I am delighted to unveil our cobranded credit card in partnership with Geant, a hugely successful hypermarket in Bahrain with whom we share a strategic relationship. La Carte will add genuine value to our cardholders. La Carte has what we believe to be the strongest credit card loyalty program in Bahrain. With the equivalent of 2% value back on customer spend in Geant, Last Chance and Le Marche, we are able to give something back to our customers by reducing the ongoing real costs of their everyday purchases.'

Bainbridge added, 'La Carte compliments our existing cards, which include Classic and Gold cards, as well as Sapphire and Diners Club cards for our premier and corporate clients. La Carte credit card holders will join BMI's growing base of customers who use our products and our network of 8 branches and 22 ATMs across Bahrain. We are committed to delivering innovative products and services and will continue to invest in them to better serve the population of the Kingdom.'

In addition to quick checkout during busy periods through dedicated cash counters at Geant, La Carte card holder's will also receive exclusive benefits including a 100% cash withdrawal limit benefit as well as world wide acceptance in 24 million retail stores and 5 million ATMs.

'Customers can collect their vouchers at the La Carte Customer Service desk that has been specially set-up in the Geant Hypermarket in Bahrain Mall and can use these vouchers to buy anything from groceries to electronics at Geant Hypermarket, Le Marche and Last Chance Supermarkets. Customers can also look forward to special offers and discount exclusively for La Carte Credit Card holders from time to time,' commented Yvan Baba, Manager of Geant Bahrain.

'To top it all, the card comes loaded with the La Carte loyalty points program which rewards customers with 2 La Carte points for every BD1 that they spend using their card at Geant, Le Marche or Last Chance supermarkets and 1 La Carte point for every BD1 that they spend anywhere else,' he concluded.

The official launch of the new co-branded card was held at Geant Stores on the 27th of November 2008.

BMI currently offers its customers a full array of retail banking products and services including loan and overdraft facilities, credit cards, deposit products, savings accounts, Al Mazyona saving certificates, net banking and remittance services, amongst others. In addition to Retail Banking, BMI offers full SME and Corporate Banking services including Global Trade Services, Private Banking, Islamic Financial Services, Financial Institutions & Correspondent Banking and Treasury Services.