Dubai Ladies Masters secures support of CNN International

Promoted and organized by 'golf in DUBAi,' the season-ending LET event to be held at the Emirates Golf Club from December 8 to 14 takes on an added significance this year with 'Super Swede' Sorenstam making her last competitive appearance before calling it a career to focus on her business interests and personal life.

With leading global news broadcaster CNN International joining up with 'golf in DUBAi' as a Co-Sponsor, the Dubai Ladies Masters is expected to reach millions of homes worldwide, bringing an unprecedented level of exposure for an event, which has become a permanent feature of the Ladies European Tour.

"CNN International enjoys a long-standing relationship with 'golf in DUBAi' having supported the annual Dubai Desert Classic for five years. The extension of our sponsorship to the Dubai Ladies Masters demonstrates our commitment to promoting Dubai as a key player in the world golfing community," said Rani R. Raad, Senior Vice President, Advertising Sales, CNN International.

Mohamed Juma Buamaim, Vice-Chairman and CEO of 'golf in DUBAi' affirmed Mr Raad's comments, saying: "Both organisations share common goals when it comes to promoting Dubai as the region's 'City of Golf.'

"We feel proud and privileged to be associated with an international media giant like CNN International as we continue to make news with our golf marketing strategies to drive tourism to the Emirate,"

Mr Buamaim added.

'golf in DUBAi' is backed by Dubal (Dubai Aluminium) as the main partner and Emirates-NBD, MasterCard, Jumeirah Hotels, Emirates airline, BMW, Jumeirah Golf Estates, Gulf News, Omega and CNN as partners in its drive to showcase the emirate's vibrant golfing scene to a worldwide audience.