Mamemo Productions appointed to create and manage the awards ceremony of Masdar Initiative's Zayed Future Energy Award

Part of the Masdar Initiative, the Zayed Future Energy Prize was first announced in 2008 at the inaugural World Future Energy Summit by His Highness Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi, and Deputy Supreme Commander of the UAE Armed Forces.

Mamemo Productions will be responsible for the creative multimedia realization of the gala taking place on the evening of January 19th, 2009 during the World Future Energy Summit in Abu Dhabi.

This project is the 4th time that mamemo productions is working together with Masdar.

"We are very proud that Masdar has chosen mamemo productions for the fourth time."

says Sam Katiela, Managing & Creative Director of mamemo productions.

"This project is one of the most significant in our company's history. The importance of the prize demands an extraordinary show that has never been seen before," adds Katiela.

Mamemo Productions will be responsible for the creative development of the awards ceremony, the hosting of the 2000 guests, the management of the set up, the technical infrastructure and the design of the multimedia awards presentation.

Quite recently Mamemo Productions was appointed to organize an extraordinary gala event during the inaugural Green Dubai World Forum, held in October 2008.

For about 1000 guests inside the Atlantis Ballroom at The Palm Jumeirah in Dubai, Mamemo Productions created a highly moving event, particularly with its 36m x 6m semicircular project screen that served as the dynamic background for the program elements, the leading edge fusion of 3D animation and the images rendered in real time under a Visual Maestro amazed the audience.