He will assume cross agency management responsibilities and work alongside CEO Amre Husseni and the board to develop and grow the business further in Jordan and beyond.
Commenting on his appointment Husseni said:
'We are extremely excited to have Greg on our management team. When we started the search for someone to work with us to grow the business, we were looking for a professional with a deep understanding of the region, who can deliver real growth, best practice and develop the business units further. His experience leading the PR and brand communications efforts for world-class brands like Sony, L'Oreal and RBS speaks volumes about his expertise. Plus, his leadership role in digital and PR communications, his groundbreaking strategies for integrating emerging digital media and social networking into broader communications planning demonstrate just how valuable an asset he will be at a forward-thinking company like Madison.'
Adding to Husseni's comments Wixted stated 'I am really delighted to be joining the team and working with everyone at Madison. I look forward to making a meaningful contribution to the company's growing reputation and as one of Jordan's leading communications group.'
Wixted joins the agency from GCI Middle East where as the Regional PR Head he led the agency's work on behalf of Canon, Energy City, Global Banking Corporation, Gulf Finance House, BARWA and Six Senses and over the years won several awards for his work including the GEMAS 2008 for the best use of PR in the Middle East region.
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Ehab Al-Abbadi


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