Sony revolutionises LCD technology with next-generation Bravia X-series

Featuring the all-new Bravia Engine 2 PRO, RGB Dynamic LED (in select models), and Motionflow PRO technologies (in select models), the new Bravia X-series is made to provide the highest image quality for the ultimate viewing experience.

Powered by Bravia Engine 2 PRO, a high definition video processor that integrates picture enhancement technologies like the DRC-MF v3 (Digital Reality Creation), the X450 enables seamless quality viewing from both Standard Definition and Full HD sources. Additionally, the Bravia Engine 2 PRO technology improves detailed textures and dark scenes in imaging to produce crisp and clear images with more depth and increased sharpness.

Watch nature documentaries come to life as it is presented in a wide range of rich, vibrant colours and higher image contrast produced by the newly developed RGB Dynamic LED backlighting technology present in the 46-inch and 55-inch models. Combining the unique arrangement of red, blue, and green LEDs with dynamic backlight control, the X450 generates sufficient light to produce rich dark tones that replicate the most natural images for viewing.

Delivering ultra smooth image performance for the sports lovers' benefit, the Bravia X- series is further equipped with Motionflow PRO and Motionflow 100Hz technologies to produce fast actions that appear clearer, sharper, and smoother. With 100Hz Motionflow technology available in the 40-inch and 70-inch models, the number of frames created is doubled to 100 frames per second, ensuring images remain sharp and stable, and ideal for action-packed programme viewing. Motionflow PRO technology, which is unique to the 46-inch and 55-inch models, feature backlight blinking within each frame to ensure smoother and sharper images without flickering that is gentler to the eyes.

Matching the high performance features is a host of user-friendly options such as the XrossMediaBar (XMBTM) and Bravia Sync for hassle-free entertainment on the X450. The XMBTM is Sony's original graphic user interface that allows for simple navigation of various media and content so consumers can sit back, enjoy the entertainment, and not fuss with the remote. On the other hand, simply use the Bravia Sync for an intuitive one-push play and shutdown while it synchronises with other entertainment devices connected to the X450's HDMI outlets.

Additionally, the Bravia X-series is part of the Digital Living Network Alliance (DLNA) standards, designed to realise seamless interoperability of connected devices on the home network, enhancing the sharing of digital media content, mainly photos and music, easily. And specific to photo-sharing, the Bravia X-series incorporates USB Photo Viewer and PhotoTV HD functions for easy viewing with friends and family on the big screen.

Design-wise, the new X450 retains the stunning bezel colour floating concept of the X-series that is undoubtedly the perfect centrepiece to any room. On top of the existing X-series colours, the elegant and slim design is available in a unique midnight blue tone for those who appreciate exclusivity. Taking interior décor to the next level, the X450 range is easily transformed into an art piece using the Picture Frame Mode which displays consumers' favourite images for all to see.

The ultimate Bravia entertainment experience is completed by an innovative audio system comprising of uniquely designed built-in ultra-slim speaker (20mm-width). The 55-inch model features 6 main speakers and 2 woofer speakers and the 40-inch and 46-inch models feature 4 main and 2 woofer speakers. Surround effects can be optimised for sports, live music concerts or movies, or customised for maximum enjoyment of any type of programme.