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Starbucks brings back its popular holiday offerings
- Middle East: Tuesday, December 02 - 2008 at 11:12
- PRESS RELEASE
Starbucks is bringing back its popular holiday offerings, the returning favorite Toffee Nut latte, Toffee Nut frappucino and 'Christmas Blend' coffee, as part of this year's Holiday campaign titled 'To you from us.'
The holiday season is a time for sharing traditions and at Starbucks, it's about sharing a tradition rooted in more than three decades of expertise and passion for coffee. In addition to customers' seasonal favorites, Starbucks Christmas Blend makes its much-anticipated seasonal return as one of the most cherished and cheer-filled coffee blends. This sweet, spicy favorite combines the liveliness of superb Latin American coffees with the mellow smoothness of Asia-Pacific coffees, including rare aged Indonesian beans. The aging process takes place in Singapore over a period of three to five years and the beans are sampled twice each year to assess their progress.
Commenting on the season's flavors, Rana Shaheen, CSR and Communications Manager, Starbucks Coffee, Middle East and Egypt, said that this season is the best time of year to be with friends and family. "The holiday season is about connecting, sharing and bonding. It's the best time to relax and share a warm cup of coffee with a family member or a loved one during the cold nights."
Shaheen added, "Starbucks holiday beverages and blends have proven to be very popular in the past with customers looking forward to them every year. Customers even enjoy receiving the red cup that is brought back this season as it signals the advent of the eagerly awaited holidays."
The Toffee Nut Latté is back at Starbucks this season by popular demand. The Toffee Nut Latte is a rich, buttery flavor of sweet toffee, combined with the warmth of toasted nuts and blended with smooth espresso and velvety steamed milk. Topped with whipped cream and toffee-flavored sprinkles, the feel and flavor of this warm, heavenly beverage will reveal why it's the favorite Holiday beverage. Customers who prefer a cold drink, can enjoy the Toffee Nut frappucino which is a blend of toffee and espresso
Adding to the existing Holiday favorite line-up- "Christmas Blend" coffee and Toffee Nut Latte- Starbucks offers the 'Florentine Calzone', a well balanced mix of Turkey breast cooked with homemade tomato sauce, topped with a layer of healthy spinach and smothered with Mozzarella cheese, to further enhance our customers' experience.
For customers with a sweet tooth, Starbucks introduces the 'Apple Strudel', an intense richness of dense filling prepared with baked fresh apples, sweet cinnamon powder, raisins and a hint of ginger, in addition to the 'Swiss Roll', which offers the fluffiness of a chocolate genoise, rolled with a sensuous mix of fresh cream and custard, and centered with the sweetness of a strawberry jam.
The holiday season won't be complete without Starbucks Holiday Gifting merchandise, which will include new promotional products, gift pack tools, and manual brewing equipment. These limited seasonal Starbucks coffees and merchandises are a must-have during the holidays and makes the perfect gift for any holiday host.
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Notes and media contacts
About Starbucks :Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
About M.H. Alshaya Co.:
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
For further information, kindly contact:
Salma Al Habsi
Account Executive
ASDA'A Burson-Marsteller
Tel: +968-24562762
Fax: +968-2452763
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