tmh creates exclusive brand identity for HoofbeatZ

The HoofbeatZ Programme is a comprehensive system designed to bring man and horse together in fun-filled, educational, affordable and experimental ways.

"The HoofbeatZ logo was not an easy nut to crack," said Eileen Verdieck, Co-founder and CEO of Equine Management Services (EMS), the Dubai-based equine business solutions company that holds the HoofbeatZ brand.

"We wanted a symbol that depicts the long-standing relationship and harmony between man and horse, without losing the fun element in it,"

she added.

"The new logo blends the images of a human and a horse, interacting in an out-reaching movement that indicates freedom, fun and imagination, which are the core values of this brand," said John Deykin, CEO of tmh. "The use of vibrant primary colours further displays the fun and playfulness of this unusual equine-based concept."

The brainchild of Eileen Verdieck, HoofbeatZ is a revolutionary equine-based programme that creates innovative and wide-ranging possibilities involving man and horse. This first-of-its-kind system is designed to simultaneously improve the quality and length of a horse's life, increase the skills and knowledge base of equine care-givers and expand the horses' reach beyond the usual horse enthusiasts to include the general public.

Starting from the end of this year, HoofbeatZ will offer a series of regular training sessions, select workshops and school introductory programmes that will focus on natural horsemanship, equine communication and stable management. The sessions will be conducted in the HoofbeatZ Pavilion, a purpose-built tent with spectator lounges, located on the grounds of Dubai Polo & Equestrian Club at the Arabian Ranches.

Next year will see the rollout of a variety of equine-themed games, entertainment shows and activities, all taking place at the HoofbeatZ Pavilion, which offers virtual-reality games, riding simulators and fun-filled weekend matinee shows featuring performing horses in special costumes and stunt riders from around the world.

"I see HoofbeatZ as the Sesame Street of equine industry. We are creating a niche, preparing a whole new generation of horse-lovers and potential professionals by providing them with a safe, engaging and fun-filled platform where they can get to know, understand and admire the horse," concluded Verdieck.