Al Aqili Furnishings set to participate at Index 2008

In occupying the Dubai International Conference and Exhibition Centre's entire 11,300 sq ft Al Multaqua Hall, AAF will once again be the show's largest exhibitor displaying a diverse range of interior furnishing solutions during the five day event which runs December 3rd - 7th.

The company will also use the event as a platform to unveil the new identities of its consumer and corporate retail concepts which cover a majority of AAF's portfolio of divisions, including, Carpetland, Curtainland, Officeland, Rugland and Belight.

Shahriar Khodjasteh, AAF's Group Marketing Director, said:

"The introduction of this collection of new logos and identities across our retail divisions signals a strategic new era for Al Aqili Furnishings. These new identities will reflect our corporate vision and position as a trendsetting leader of the furnishing industry in the market and at Index 2008."

"Our fresh look and approach to the retail sector will add value to our divisions and create an influential driving force across retail furniture sectors. We have created new identities that unify the look of our retail concepts and maintain the consistency in our commitment to service and quality across our various divisions and outlets," he added.

In addition, AAF will also launch, Decoworld, its new-to-market retail concept. Designed to provide consumers and interior design communities with a full spectrum of furnishing solutions, Decoworld will house over 40 top international brands, representing the various offerings of AAF's retail outlets combined.

"We wanted to create one single destination that provides our customers with all furnishing and decoration solutions backed by maximum convenience and consultancy, and we saw the best way of achieving this vision is by bringing together all our residential brands under one roof," he concluded.