Brother Gulf records 87% growth within booming inkjet MFC segment

A key contributor to the results is the Inkjet Multifunctional Centres (MFC) category, where Brother Gulf has recorded an 87% growth in the second quarter of 2008.

The announcement follows Brother Gulf's recent participation at GITEX Dubai where it launched the world's first A3 colour inkjet MFC- the MFC 6490CW.

In the Middle East, Brother Gulf is continuously developing new technologies to incorporate more innovative and high-technology features within its products.

Driven by the positive outlook on the growth of Colour Laser Printers and MFCs in the region, Brother Gulf has registered 95% growth in the second quarter of 2008 for its MFC business.

In the UAE the company has also posted 25 per cent and 119% growth rates for the Mono laser MFC and Printer segments respectively.

"Our steady growth can be attributed to several factors, including production innovation and R&D expansion of printing businesses. We continue to aggressively pursue a greater market share and have in fact been boosting investments and fortifying our business and operational foundations. Our strong start for FY'09 validates the effectiveness of our global expansion initiatives and bodes well for our performance for the rest of the year."

said Shinji Tada, Managing Director, Brother Gulf.

Following the successful launch of the world's first A3 Color Inkjet MFC, Brother Gulf has also introduced 11 new colour inkjet printers - 9 for the Home & SOHO and 2 for the SMB segment, which are expected to hit the market later this month.

The company offers a best-in-class, one-year limited warranty on the A3 Color Inkjet MFC, making it a considerable value when compared to other colour inkjet all-in-one units currently available on the market.

Further, Brother Gulf also has plans to aggressively price its laser printers, Digital Copier-Printers and MFCs at the entry level, shift from single-function laser printers to MFCs, encourage the use of Brother genuine consumables and promote inkjet MFCs with power retailers in a bid to accelerate its regional growth.

"The vibrancy of the Gulf's business sector has made it a prime market for computer peripherals; so far we have been able to strategically position our company to capitalize on the growth opportunities presented by the region. A major advantage we have is our highly competent and well-motivated channel partners, who are eager to introduce our innovative products and solutions. One thing we are looking forward to is the market entry of our ground-breaking A3 colour inkjet MFC by December 2008, as this product generated a lot of interest when we recently launched it at GITEX 2008."

concluded Tada.