ZAI's collections are a perfect platform for the ultra modern east meets west sensibility, the selections seamlessly fusing modern oriental tastes with the latest up-to-the-minute directional catwalk trends.
For example this seasons Fall/Winter 2008 for women highlights bang on-trend oriental influenced shapes in rich embellished fabrics, featuring the usual mix of understated chic, super glamorous, and funky; while for the men the collections include a mix of refined chic for the gentleman with urbane tastes, and a more relaxed 'street' look of hip modish brands for the young- man- about- town.
Elham Chegini, Senior Buyer for ZAI at NBK Fashion, said of the promotion,
"We are delighted to offer this occasion to our clients as we celebrate Eid. NBK Fashion and ZAI feel that this is a wonderful opportunity to offer a special something to our valued clients before the holiday season begins, as well as our introducing our luxury concept to a wider audience. There's something to please all tastes."
Regarding what clients can expect from the Zai's Fall collections of some of the most creative fashion houses in the world, Ms. Chegini explained,
"This season sees an appearance of ultra feminine loose shapes, cut in magnificent jewel coloured fabrics ..... Deep purples, violets and emerald greens. We are extremely proud to partner with some of the world's most internationally revered brands - whose impeccable use of the most sophisticated, luxurious and up to date methods contribute to our standards of service - These lines are at once classic and contemporary."
ZAI latest project is the launch of the Flagship boutique early in the New Year, (situated adjacent to NBK headquarters on Salwa Road).
The breathtaking new retail space will feature 6,500 square meters of boutique space dedicated to an array of very special and individual 'luxury corner concepts', as well as separate salons for both men and women.
A subsidiary of Nasser Bin Khalid (NBK Holding), NBK Fashion has emerged as a fashion force to be reckoned with in Qatar, representing such established world-renowned brands such as Lanvin, Nina Ricci, Carolina Herrera, Elie Saab, Halston, Emmanuelle Ungaro, Balmain , Loewe and Zilli to name a few.
NBK Fashion also features lifestyle brands such as Quicksilver.

Posted by Ehab Al-Abbadi



