Browse
related articles
Digital measuring tool launched in ME
- Middle East: Wednesday, December 03 - 2008 at 11:25
Australian digital audience measurement company, Effective Measure, has partnered with market research company Real Opinions to provide an audience measurement tool for the Middle East. Real Opinions, a research agency based in Dubai, plans to launch the solution in the region in December, following global trials that generated positive feedback from industry experts, according to a press statement. The technology allows advertisers and publishers to define and measure total audience numbers accurately and without duplication and track specific traffic data points for particular sites over any specified time period. The Effective Measure solution also contains advanced reporting features and reports can be generated on market and category specific search engine keywords and phrases to allow publishers and advertisers to understand visitor intentions.
Related Content
Article Options
Jeff Florian, Senior ReporterWednesday, December 03 - 2008 at 11:25 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer »
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
