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Wednesday, November 11 - 2009

Digital measuring tool launched in ME

  • Middle East: Wednesday, December 03 - 2008 at 11:25

Australian digital audience measurement company, Effective Measure, has partnered with market research company Real Opinions to provide an audience measurement tool for the Middle East. Real Opinions, a research agency based in Dubai, plans to launch the solution in the region in December, following global trials that generated positive feedback from industry experts, according to a press statement. The technology allows advertisers and publishers to define and measure total audience numbers accurately and without duplication and track specific traffic data points for particular sites over any specified time period. The Effective Measure solution also contains advanced reporting features and reports can be generated on market and category specific search engine keywords and phrases to allow publishers and advertisers to understand visitor intentions.

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