Sharaf DG opens exclusive concept store Sharaf DG 4U

The 5,000 square foot store will stock only the fastest moving models across all electronic and IT product categories like mobile phones, cameras, laptops, televisions, audio systems, domestic appliances and more.

The store will particularly feature exclusive ongoing promotions throughout the year, making it the ideal shopping destination for customers looking for the best offers in town on the most popular products in the market.

The store which was inaugurated on Thursday evening will feature a brand new concept in retailing - the 'touch and feel' display where real working models will be displayed in the open. The open display provides customers a hands-on experience of real models of cameras, mobile phones, MP3 players and other electronic gadgets to 'test drive' before deciding their purchases. Customers are thus reassured that the product they buy is exactly what they are looking for, resulting in guaranteed satisfaction.

Mr. Nilesh Khalkho, CEO, Sharaf DG, commented: "Sharaf DG is known in the market as leading the retail 'evolution' and bringing innovation to the industry. We were the first electronics store to introduce the big-box concept in Dubai. The Sharaf DG 4U concept was initiated after a lot of research by our team about consumer electronics buying behavior and brainstorming sessions. The store is strategically located in the heart of the city and provides easy accessibility to customers, who are assured of finding the best products carrying the best promotions. This saves them the trouble of having to go from store to store searching for a better bargain and parking, which is freely available in Mankhool".

The opening of the Mankhool store takes the number of Sharaf DG outlets to five and adds to the existing stores at Ibn Battuta Mall, Deira City Centre Mall, Dubai Mall and Times Square Center on Sheikh Zayed Road.