Jumbo Electronics launches new branch at Dubai Mall

The new store, "Jumbo Unwired" was opened at Level 2 of Dubai Mall by Chairperson of the Jumbo Group, Mrs. Vidya Chhabria. Also present at the opening ceremony were Director, Ms. Kiran Chhabria and CEO, Mr. Peter McElwaine.

The store features only laptops and mobile phones and their associated products. This specialisation provides customers with a high level of interactivity and allows them to choose from the widest selection of laptops and mobile phones from leading global brands - Vaio, HP, Acer, Apple, Asus, Compaq, Dell, Fujitsu-Siemens, HTC, Lenovo, LG, Motorola, Nokia, Samsung, Sony-Ericsson, Toshiba, and many more.

Commenting on the new store, Mr. Peter McElwaine said:

"This Jumbo store at Dubai Mall is the ultimate destination for laptops and mobile phones. The launching of this concept is testimony to Jumbo's continued support to Dubai's retail industry, and its contribution towards economic growth in the emirate. We are confident that our customers will enjoy this new retail experience and will benefit from the quality of product and service on offer."

Mr. Peter McElwaine added, "Jumbo Electronics is known for introducing several initiatives that revolutionised the retail industry in the Middle East during its remarkable journey over the past three decades. "Jumbo Unwired" offers a new paradigm of shopping for techno buffs who keep pace with the latest trends in the sphere of technology and telecommunications. As the most sophisticated and knowledgeable retailer of technology, Jumbo goes to great lengths to evaluate the needs of customers and then providing them with added value on top of superior quality products. The opening of this new store also demonstrates our commitment to move into world-class locations like Dubai Mall to become the technology destination of choice for discerning customers."

Commenting on the new format Mr JP.Nambiar, Head Retail said, "Most of the technology changes are taking place in laptops and mobile phones, and as a consequence, these categories will continue to grow. This is also a category that is easily accepted by the young consumers. By creating a dedicated specialist format, Jumbo "Unwired" will satisfy a need in a more appealing way."