IDC's results show Acer's extraordinary performance in the EMEA market with a year-on-year growth of 90.2%.
Acer's strong focus on mobile products and mobility enabled the company to act promptly on the MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market. According to IDC's report, it will be a challenge to match or beat the market expansion Acer has attained so far thanks to the introduction of its popular netbook. As a final point, IDC confirms that Acer also continues to gain share in the desktop space.
Krishna Murthy, Deputy Managing Director, Acer Computer, Middle East, Turkey and Africa (META), comments:
'Globally, the PC market growth is driven by end-users demand for mobile products, and mobility has always been Acer's focus.'
Murthy says, 'Acer's exponential growth is a combination of an increase in brand awareness, consistency of our channel-based business model and fresh technology in all our products.'
'The last year has been crucial to us. We have managed an internal and significant change that has brought new strength to the company as a whole,' explains Murthy.
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