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Friday, November 27 - 2009

Chevrolet Camaro, Cruze and Malibu star on Bin Hamoodah Automotive's Abu Dhabi Show stand

  • United Arab Emirates: Thursday, December 11 - 2008 at 17:40
  • PRESS RELEASE

Three show-stopping Middle East Premieres and two regional Show debuts will form the highlights of the Chevrolet and GMC line-ups on the Bin Hamoodah Automotive stand at the 2008 Abu Dhabi International Motor Show.

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  • Chevrolet Cruze.
    Chevrolet Cruze.
Celebrating a year in which Bin Hamoodah Automotive has seen customers flocking to its showrooms, with year-on-year sales over the first nine months of 2008 up by a massive 63%, the company will be showing off a host of new cars making their first appearances in the Middle East. The all new Chevrolet Camaro, Cruze, Malibu and Traverse will be on display, alongside the new GMC Sierra Denali and a wide range of other exciting vehicles from the Chevrolet and GMC ranges.

Set to take the title of 'Car of the Show', the highly anticipated 2010 Chevrolet Camaro is the hottest new sports car on the scene. Delivering the best of both worlds - great heritage and a thoroughly modern, advanced package of performance, comfort and technology - the 2010 production Camaro is making its Middle East premiere in Abu Dhabi, and is set to hit showrooms by the second quarter of 2009.

Also making its Middle East premiere at the Motor Show is the all-new Chevrolet Cruze. Recently revealed to the world at the Paris Autoshow, the Cruze is a stylish new entry in the midsize segment. Also on Bin Hamoodah's stand will be the Chevrolet Malibu that joins the long list reveals. The Malibu has been designed to be the best midsize car in the market, receiving a host of accolades in the U.S., and will go on sale in the Middle East in the second quarter of 2009

The GMC Sierra Denali and Chevrolet Traverse will complete Bin Hamoodah Automotive's list of premieres. The GMC Sierra Denali is a unique luxury pick up that fuses performance, utility and unmatched luxury, and will be making its Middle East Show debut prior to going on sales this December. The same applies to the Chevrolet Traverse, an expressively styled, well-equipped and extremely safe crossover that offers people-hauling and cargo-carrying capabilities typically found in larger SUVs.

General Manager of Bin Hamoodah Automotive, Issam Abdo, commented:
"We are extremely excited to be participating at this year's Abu Dhabi International Motor Show. The Bin Hamoodah Automotive stand is set to host several of the Show's 'must see' cars, with the likes of the Chevrolet Camaro, Cruze and Malibu top of the list, and we look forward to welcoming visitors to our display."


The stand will also feature a whole host of other Chevrolet models. Visitors will be able to see the environmentally-friendly face of SUV travel, courtesy of the Chevrolet Tahoe Hybrid, while sports car fans will love the Corvette Special Edition and CSV CR8. Among the other cars on view will be the ever-green Caprice, the new Aveo5, the Captiva compact SUV, the Epica and the Avalanche.

The recently launched Terrain and hugely successful Acadia will be among the highlights of the GMC display, alongside the brand's popular Yukon and Sierra 4x4s. With all of this activity, Bin Hamoodah Automotive's stand is certain to be a major draw at the Abu Dhabi Motor Show, which promises to be a big hit with car enthusiasts and families alike.
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Notes and media contacts

About Bin Hamoodah Automotive:
The automotive division of Bin Hamoodah has been serving the automotive industry in the UAE for several decades, representing General Motors, its Chevrolet and GMC car brands and ACDelco service and parts network. Bin Hamoodah Automotive serves its customers through large facilities combining vehicle showrooms, spare part warehouses and service outlets in Abu Dhabi and Al Ain with additional spare part outlets in Mussafah, Dubai and Sharjah.

The auto division is focused on supporting its customers through a 'customer enthusiasm strategy'. This is seen throughout their facilities, supported by modern workshops equipped with the latest technology and well trained personnel - making them a proud member of General Motors' family.

About Chevrolet:
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfills the transportation needs of millions of people daily around the world.

In the Middle East, Chevrolet has a strong heritage stretching back more than eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.

Chevrolet boasts the widest range of passenger cars and commercial vehicles in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, and the full-size Caprice and Lumina sedans. Chevrolet also offers exciting and capable SUVs from the compact Captiva and mid-size TrailBlazer, to the fullsize Tahoe and Suburban, the Avalanche and Silverado pickups, the Uplander van, as well as chassis for commercial applications.

About GMC:
GMC is a division of General Motors, the world's largest vehicle manufacturer. The division's professional grade vehicle portfolio offers customers a broad array of vehicles to fit the needs of every active lifestyle or profession, from the mid-size and large luxury off-road vehicles to industrial power medium-duty trucks.

Vehicles marketed in the Middle East include the Terrain compact SUV, the Acadia luxury crossover SUV, the Envoy mid-size, and Yukon and Yukon XL full-size SUVs and Sierra pick up with a choice of chassis for various industrial and commercial uses. GMC's line up of SUV's delivers outstanding capabilities.

The GMC Denali brand represents the pinnacle of GMC's offering by bringing upscale refinement and performance to its premium SUVs. With their unique styling and luxury amenities, Denali vehicles now bring this ultimate expression of comfort and performance to the SUV segment. The Denali trim is available on the Envoy, Yukon and Yukon XL.

About GM:
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.

In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.

On 16th September 2008, General Motors celebrated its 100th birthday. A series of activities and initiatives have taken place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future.

For further information, kindly contact:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333

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