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Saturday, November 14 - 2009

The best of European sporty fashion available for the first time in Qatar

NBK Fashion's Metropolis, the new, mod, multi-brand boutique at City Center Mall, presents three of Europe's leading sports casual wear lines never before offered in Qatar, SCAPA Sports, COTTONFIELD and MATINIQUE's Blue Label.

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Located on City Center Mall's third floor next to Adidas, the contemporary and hip boutique will feature the brand's Fall/Winter collections including five additional new-to-Qatar fashion lines.

SCAPA Sports, the renowned Belgian fashion House, will be presenting its Fall/Winter pieces for both men and women at Metropolis.

Defining sportswear fashion since 1999, SCAPA Sports imbues a spirited attitude of the energy and classic, aristocratic atmosphere of sport.

The polo sport, inextricably linked to Scapa Sports, is a major source of inspiration for this Winter season and is expressed in the many graphic references, in the prints, slogans ('Guerilla Polo Club: Make Sports Not War,' a fun but clearly pacifist message) and emblems on hoodies, jackets and polo shirts.

According to the House rules, the materials used are always top quality and natural materials, with tweeds, wool qualities, cottons, flannel and leather.

The women's wear strikes the right balance between sophisticated sportswear and outspoken femininity: polo shirts are given a satin ribbon to close it, classic college blazers made in wool with subtle hints of gold or silver, floral motifs on jumpers are sewn on with silver thread; knitted dresses with logo-jacquards, classic riding jackets and polo shirts.

COTTONFIELD established in 1986 is directed at men and women, who are attracted to an active lifestyle and who demand clothes, which make them feel comfortable, relaxed and sporty.

Collection's relaxed and easy pieces, inspired by authentic Scandinavian heritage, are a tribute to the atmosphere and spirit of campus life with its traditions, heritage and history.

Current fashion trends mirror themselves in this collection of laid-back, unpretentious and easy-to-wear cool and sporty apparel featuring athletic-inspired separates.

Bi-coloured shirts are classic COTTONFIELD items - each and every style with unique trimmings and details.

MATINIQUE established in 1973 in Denmark, will showcase for the first time in the Middle East its edgy Blue Label's ultimate City Boy pieces.

The modern, city-smart looks of this fall/winter collection is individual and strong in its way of combining casual suiting with jeans, heavy knits and nylon outerwear. It perfectly fits the look of the young city-dweller.

Metropolis will open its 1,100 sq. meters of retail space with its individual and distinctive boutiques, central lounge and sweeping view of the Doha West Bay skyline the first week of December.

Its urban and modern mood embraces the best and most distinctive of European design Houses and offers fresh, innovative designs that are, at once, classic, of-the-moment and forward looking.

A subsidiary of Nasser Bin Khalid (NBK) Holding, NBK Fashion has emerged as a fashion force in Qatar representing such established and world-renowned brands as ZILLI, Lanvin, Loewe, Elie Saab, Paul Smith and Ungaro, to name a few.

NBK Fashion also features lifestyle brands including Quiksilver.
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Notes and media contacts

For more information, please contact:

Alicia Holland
Sr. Account Manager
Action Qatar PR Group
A division of Action Global Communications
Handassa St., B Ring Rd.
Bldg. 142, First Floor
P.O. Box 2900, Doha, Qatar
T: 974.4361499
M: 974.6583362
F: 974.4370167

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