Publication of the monthly title began in November 2008 with distribution covering the GCC area as well as Jordan and Lebanon. There has been a rapid growth in interest in golf in the Middle East, particularly with the 'Road to Dubai' replacing the European Golf Tour in 2009 followed by the Dubai World Championship.
"In a situation where a publisher is licensing out an already established media property, an independent circulation audit can play an important role in protecting the integrity of the media brand and helping the relationship between the licensor and the franchisee by providing an independent benchmark of performance," explains Stuart Wilkinson, BPA's Director EMEA. "Of course, the addition of Golf Digest to the BPA roster will also provide advertisers around the world with added confidence in their decision to buy media in the Middle East edition."
Golf Digest is the largest golf magazine in the world including 30 international editions. Conde Nast Publications, a unit of Advance Publications, includes twenty-five consumer magazines and their websites, CondeNet, the Fairchild Fashion Group, the Conde Nast Media Group, and the Shared Services Centers.
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Motivate moves Golf Digest licence into BPA membership
- Middle East: Wednesday, December 10 - 2008 at 12:22
- PRESS RELEASE
Motivate Publishing has announced that the circulation of the newly launched Middle East edition of Golf Digest, which it publishes under licence from Conde Nast, is to be audited by BPA Worldwide, the only global auditor of media.
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About BPA WorldwideBPA Worldwide is the only global media auditor. It is the world's largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 76th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer's only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.
Posted by Ehab Al-AbbadiWednesday, December 10 - 2008 at 12:22 UAE local time (GMT+4)
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