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du brings George Michael and Alicia Keys live-in-concert in Abu Dhabi

  • United Arab Emirates: Monday, November 24 - 2008 at 10:53
  • PRESS RELEASE

du, the UAE's integrated telecom service provider is bringing in the first-ever concert by pop-legend George Michael and American singer Alicia Keys live-in-concert in Abu Dhabi as the official Telecom partner.

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du customers also have an exciting opportunity to win complimentary Diamond tickets for the show, scheduled to take place on 1 December 2008 at Zayed Sports City. They can also enjoy exclusive downloadable mobile content of George Michael and Alicia Keys' through MyWorld, available on all du lines. The mobile content includes exclusive music videos and ring tones.

du customers can participate in radio competitions to win complimentary Diamond tickets to the concert. Leading Radio stations in the UAE such as Channel 4, Radio 4, Coast FM, Hum FM and Radio 1 are conducting the competitions between 21 -30 November every day. Questions are based on George Michael's songs and music. To participate, du customers can listen to the questions on radio and SMS the reply through their du mobile line. A total of fifty Diamond tickets will be given away to twenty-five winners.

The Zayed Sports City Stadium concert is expected to receive fans from all over the region to see one of the greatest performers in the world light up the capital.
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Notes and media contacts

About George Michael
George Michael has enjoyed one of the most successful and enduring careers in the history of pop music, having sold over 110 million records worldwide and achieved 7 US number one singles, 11 number one British singles and 6 number one albums. In the 25 years of his musical career, George Michael has also played at some of the biggest and most important concerts in history (Live Aid, the Nelson Mandela Freedom Concert and the Freddie Mercury Tribute), all in front of capacity audiences.


About Alicia Keys:
Alicia Keys is an American singer and actress. Alicia Keys has sold over thirty million albums worldwide and has won numerous awards, including eleven Grammy Awards, seventeen Billboard Music Awards and three American Music Awards. Keys' debut album 'Songs in a Minor' was a world-wide success, selling over eleven million copies. This will be Alicia's first-ever performance in the UAE.

About du:
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 23 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by Emirates Communications & Technology Company LLC and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.


For further information, please contact:
Izzideen Khalifeh
PR manager
du
Tel: +971 4 3692437
Fax: +971 4 3646259

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