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Middle East's first outdoor cinema experience ends tonight with final premier
- United Arab Emirates: Thursday, December 11 - 2008 at 11:44
- PRESS RELEASE
The UAE's first Hyrda Open Air Cinema experience comes to an end tonight with the UAE premier of family movie (Niko & the way to the stars), being showcased two weeks ahead of its official release date.
For UAE National Day and Eid Al Adha the crowds were the largest Hydra Open Air Cinema has ever seen.
"Following the success of the UAE launch, we have already confirmed that we will definitely be coming back next year," said Swiss Open Air CEO Farzin Samadian.
Next year the event will begin in Abu Dhabi from October 27 - November 7, and conclude in Dubai from November 17 - 28.
"We are moving to Sydney in Australia, but next year we promise to bring more of the biggest movies and world premiers which have been so popular here in the UAE," Samadian said. "It is true that the UAE has been one of the best destinations to host the event and we look forward to repeating this success again next year."
"Most of the programs were UAE premiers and there were even two world premiers, The Bolt and The Day the Earth Stood Still, which were showing here, few days before its world release."
For detailed listings of tonight's movie, with timings and ticket information, please visit
Time Out Dubai and Abu Dhabi and Ahlan magazines are the media partners for the event, The National is the official newspaper while Virgin Megastore and Channel 4 are the contributing sponsor & Charisma events is the PR and advertising partner. Tickets for the event will be available at Time out tickets.com and Virgin Megastore.
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Notes and media contacts
About Hydra PropertiesHydra Properties is a privately owned company, established in 2006 in Abu Dhabi , the capital of UAE. The company was established with a vision to provide the UAE, Middle East and the world with unprecedented development concepts which are reflected in the company's various landmark projects. Since inception, the company has embraced the best international building criteria and has introduced fresh concepts in design and materials.
At Hydra Properties there is a firm belief in the humanizing factor. Real estate is not only about space, steel and concrete but is actually a living organism. That is why we always aspire to create spaces that nurture and accommodate the human side of real estate.
Hydra Properties does not only see itself as only a real estate development company.
Hydra Properties has clear social commitments and responsibilities. Hydra never misses an opportunity to give back to society through its endless community activities in the areas of cultural awareness, support to sport activities and providing major community service through its active and ongoing role in supporting health, education and social institutions.
Hydra Properties has rapidly expanded in the UAE with several mega projects in Abu Dhabi and Dubai. Relentless efforts have allowed it to expand globally into Mexico, where it has developed 'Hydra Waves', one of the finest luxury projects in North America.
About SwissOpenAir
SwissOpenAir Concept AG (Ltd.) is a global entertainment company based in Switzerland. Our expertise is focused on the organization and coordination of a world-class mega Open Air entertainment event which consist of a large-scale Open Air Cinema, a festival of international cuisine and outstanding shows all supported by innovative and cutting-edge technology.
All started in 1989 on the lake of Zurich, Switzerland. The success of Zurich leads the concept to Basel, Bern and exported to Germany (est.1993), South Korea (est. 1998), Australia (est. 1998), Brazil (est. 2005) and Portugal (est. 2005).
The SwissOpenAir Concept is a unique non-linear program designed to stretch people's horizon's and promote breakthrough visions and utilizing multiple venues to showcase, discuss and "connect" important ideas in arts, design, business, film, technology, shows, education, etc.. The SwissOpenAir Concept is designed to appeal to a broad cross-section of people - with top movies and shows selected for their expectation, achievements, and their ability to communicate to a wide-ranging audience.
An important value of the SwissOpenAir Concept is its accessibility. Strong support from sponsors allows the event to be priced at a level that provides for participation by a large diverse audience including students and young people. At nightfall, the unforgettable show experience begins. The centerpiece of this experience is our giant screen technology (over 400 square meters). Lying unobtrusively across the water or land during daylight hours, at nightfall the screen is hydraulically raised over four minutes to stand six stores high. This impressive visual experience is supported by 32 speaker digital surround sound.
To complete the experience our film programs are selected and positioned as a festival of film. Typically a season will feature premiere, recent release films titles, spanning a range of genres and market positions; from comedy to thriller, and block-buster to art-house, and sharing a common suitability to the «Open Air environment»
For further information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 7322410
Joumana Tannous
Charisma Events
Tel: +971507479247
Mobile : +971 50 7479247
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Posted by Nadeen El Ajou
