Lenovo launches "Good Idea" programme in Middle East

The programme provides Lenovo's local business partners with attractive incentive programmes that support their business objectives.

Khaled Kamel, General Manager, Lenovo Middle East, Egypt and Pakistan, said:

"It is a priority for Lenovo to work closely with local business partners to consistently meet customer demands, more effectively and at a better value proposition than competitors. Our goal is to make Lenovo the most attractive choice for PC resellers and Value Added Resellers across the region."

In a move aimed at growing the company's established partner base, Lenovo is actively recruiting business partners that are looking to offer their existing and new customers an expanded product offering and exceptional service levels.

"Working in tandem with our business partners empowers us to enhance our service the customers," said Djillali Lahiani, Regional Channel Partner Manager, Lenovo Middle East, Egypt and Pakistan. "The new approach enables us to develop new opportunities in the market, and expand our business with the channel through a high value, high growth-oriented model."

Lenovo provides comprehensive support, training, marketing and a rewards scheme to assist registered business partners to market Lenovo notebook and desktop PC's, resulting in increased partner margins and revenue opportunities. Registered Lenovo business partners also enjoy the benefits of a dedicated channel contact person to assist them with marketing, service and product related knowledge.

As part of the "Good Idea" business partner drive, Lenovo is now offering new partners special activation pricing until 31 December 2008.