Bharti Telesoft emerges as leading provider of VAS solutions in MENA region

Bharti Telesoft has built an impressive portfolio of solutions that cater to the needs of the region's entire mobile subscriber base - from novice to power users, helping operators establish and maintain market leadership positions with differentiated services that drive revenues - and business support solutions that streamline operations.

Countries in the Middle East and North Africa region were among the first overseas markets where Bharti Telesoft deployed value added solutions for mobile and wireline operators, and has since consolidated its position as a recognized leader in the VAS space.

According to Mr. Sabri Amireh, Vice President for MENA Sales, said:

"In the MENA region, Bharti Telesoft operates in four segments— business support solutions, where we provide solutions that drive customer satisfaction and streamline operations, such as PreTUPS electronic recharge solutions and loyalty management systems; core VAS solutions, such as USSD applications, messaging, and mobile Internet; mCommerce, where we enable cash-free transactions and mobile entertainment, where we have a strong suite of music and video applications."

Some of the successful deployments in the MENA region include Color Ring Back Tone (CRBT), now live in 9 countries across the region, including Oman, Yemen, Jordan and UAS, Voice Portal and messaging solutions, which help build communities of like-minded users.

Having successfully deployed its mobiquity mCommerce solutions in markets across Africa and Asia, Bharti Telesoft is now focusing strongly on delivering mCommerce solutions for the rapidly growing markets in the Middle East and Gulf, as demand for transformational mobile financial services is significant.

"With the Middle East slated to enjoy further growth, we see a range of opportunities to expand the subscriber base with simple-to-use, voice-driven applications, and to capture a greater share of wallet of the many power mobile users in the region with mobile Internet and multimedia propositions," further added Sabri.

Present in the MENA region for over 5 years, Bharti Telesoft is now expanding its presence with sales and support capabilities in Bahrain, Jordan and Dubai, bringing it closer to its customers in the region.