Wella Professionals launches "Factory Lyrics"

Recognizing the needs of women who are looking for unique styles to provoke emotion through unconventional beauty, Wella Professionals has created a trend that blends style with functionality.

This winter, Wella Professionals steps into the industrial world of the 1920s, where dramatically changing cityscapes inspire fashion and define beauty. Hues of ash and wrought metal blend with smoke-filled palettes, bringing out the raw materials of factory designs.

"Factory Lyrics" embraces beauty with imperfections and embodies contrasting shapes with graphic and deliberately broken cuts. The trend echoes a lifestyle that is born from a conscious desire to reflect one's surroundings - femininity with an emphasis on practicality, twisting codes between beauty and function and a look that is soft yet androgynous.

Smoke, ash, rust and ochre-based tints are at the core of the colour palette for "Factory Lyrics" and, with petroleum reflections, the metallic sheen brings out the tonality of unconventionally structured haircuts.

Wella Professionals' "Factory Lyrics" trend is for individuals seeking distinctive style that reflects their love for vintage glamour. The "Factory Lyrics" woman is inspired by urban poetry, architecture and abstract art. Functionality is her primary concern, but she embellishes the fundamentals with funky accessories that reflect her urban surroundings.