Samsung Experience opens doors at Dubai Mall

The Samsung Experience which is divided into Samsung Mobile section, the world's first mobile experience centre outside of Korea and the Digital Media section, is located on the second floor of the recently opened Dubai Mall, the largest mall in the world.

Samsung offers a range of experiences, each of which ties the Samsung brand and technology to the experiences of everyday life. To capitalise on the Samsung experience, the 9,140 square foot showroom houses the latest products including LCD TVs, home cinema and Blu-Ray players, camcorders, digital cameras, mobile phones, MP3 players and PCs.

Mr. S.B Kim, President, Samsung Gulf Electronics, said:

"The Samsung Experience represents a unique opportunity for Samsung to attractively showcase its brand and build relationships with customers in one of the most attractive retail markets in the world."

"The brand shop is digital convergence in its purest form - where you can see, hear, touch and create the art of the possible. Our hope is that the venue will become a great educational resource, communicating the life-enriching benefits of digital technology," Mr. Kim added.

"Samsung Electronics offers a wide range of consumer electronics solutions. It is only natural for us to display our extensive product portfolio that strives to address our consumers' need and requirements in one showroom. The Samsung Experience concept was developed to create 'Samsung seamless experience ', and that is what people are going to be able to see and enjoy in our new flagship store," he added.

Mobile Section:

The mobile section showcases the latest mobile products ranging from Style, Infotainment, Multimedia, Business, Connected and Essential as well as the demonstration of Samsung's solutions such as DLNA, New PC Studio. Designed with a motif given by Schumidhuber & partners, Germany's well-known design company who designed the stores of AUDI and Lamborghini, Samsung mobile will add a famous spot in Dubai that delivers joy and fun. Samsung mobile attracts the visitors with its unique window display that will be continuously decorated by art works of talented young artists.

"As today's mobile phone offers a variety of multimedia features, Samsung mobile will continue to enhance touch & feel experiences to our end-users via a number of ways." Younghee Lee, the Vice President of Marketing, Telecom Business of Samsung Electronics, declared. "Samsung mobile experience centre is a continuation of our earlier promise to provide 'a mobile for every lifestyle' and a proof of our consumer-friendly marketing approach."

Digital Media Section:

The Digital Media Section showcases Samsung LCD TVs series 6, 7, and 8. Through the development of smarter technology, Samsung created sensationally slimmer TV line-up while making no compromise on image integrity or technical excellence. The consumer will be able to experience Samsung's series of new generation music players which emphasises sound, light and colour to express seeing, listening and feeling of music from the `Imagine Freedom from Monotony` concept of 2008. The digital cameras camcorders line-up conveys advanced digital imaging solutions, and brings new technologies to the industry. A dedicated section of the show room also includes Samsung Armani TVs.