• HSBC

Rolls-Royce dealer network prepared for future

  • Middle East: Tuesday, December 16 - 2008 at 13:00
  • PRESS RELEASE

Representatives from Rolls-Royce dealerships in the Middle East region met recently at the company's manufacturing plant and headquarters at Goodwood, England, to discuss business growth based on the Phantom family and launch plans for the new model series, currently named RR4.

General managers and brand managers from the nine dealerships across seven countries were welcomed by Tom Purves, CEO of Rolls-Royce Motor Cars, and by Peter Schoppmann, Regional Director, Middle East.

Tom Purves said:
"The Middle East is an important region for us and it was vital to discuss our future strategy with our Middle Eastern business partners. We are optimistic about the future of the automotive industry's ultimate luxury brand. The dealers in the Middle East are perfectly positioned to provide an exceptional service for our clients, building on their many years of experience in the luxury car market."


The new Phantom Coupé was recently launched in the Middle East, adding to the acclaimed portfolio of four-door Phantom saloons and the Phantom Drophead Coupé in the region. The new model, RR4, will complement the Phantom family. The first customers will take delivery of the car in 2010.
Middle East dealer representatives with Tom Purves, CEO of Rolls-Royce Motor Cars. 
Middle East dealer representatives with Tom Purves, CEO of Rolls-Royce Motor Cars.
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