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Haier launches new series of American-made refrigerators

Haier, the world's 4th largest manufacturer of white goods (home appliances), recently announced the availability of the latest series of American-made refrigerators to Jordanian markets.

The French-designed refrigerators are enabled with advanced features including, "Vitamin C" technology, by which freshness of stored food can be retained for longer periods of time; an automatic problem detecting and warning system; and pre-cooling capability which makes it possible to defrost fresh food; and many other attractive features.

The new refrigerator also stands out in the adjustable temperature of its bottom drawer between -18 °C and 5°C.

This unique feature allows consumers to alternate the space between a refrigerator and a freezer, depending on storage needs.

Mr. Hasan Nour, Deputy General Manager of Haier, remarked on the arrival of the new series, saying:
"Haier strives to provide customers with high-quality products which ease daily grind and cater to their need for comfort and convenience."


"What distinguishes this sleek, elegant product is its eco-friendliness and energy-saving capabilities, while maintaining the highest of technological standards."

The American-made series is now available at competitive prices in Haier's showrooms in Khalda.
A refrigerator from Haier. 
A refrigerator from Haier.
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About Haier:

Haier is the world's 4th largest white goods manufacturer and one of China's Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue was RMB107.5 billion. Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China's most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China's Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China's Top 10 Global Brands by the Financial Times.

For more information, please contact:
Action Publications
Tel: 00962 6 5602598
Fax: 00962 6 5602592
P.O.Box: 5047 Amman 11183 jordan

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