Men's Fitness magazine launches in the UAE

The magazine features a compelling mix of health, fitness, technology, fashion and grooming advice.

"This important new title is the first fruit of ITP's relationship with American Media, Inc. and joins a strong and growing stable of international titles that ITP is bringing to the Middle East market," said Robert Serafin, Managing Director of ITP Group. "The result has been world-class publications with strong regional content, providing relevant and appropriate editorial for our market and Men's Fitness will undoubtedly meet the high standard set by other ITP consumer titles."

Having worked for five years in the industry and contributed in other men's magazines in the UK, Andrew Nagy, the head of the editorial team at Men's Fitness, worked on launching other men's titles in the UAE. "Men's Fitness targets those who believe in taking care of themselves and want to learn more about how to stay healthy, both physically and mentally," said Nagy. "The magazine will be a strong resource for men to help them get rid of all those bad daily habits and improve the way they look and the way they live."

Men's fitness will be available across the UAE in all major supermarkets including Spinneys and quality bookstores from the 5th of December 2008.