Benetton's 'Fairy Promotion' event promises exciting 3-day sales for fashion lovers

Benetton opens the event at the Deira City Centre on 18th December, from 18.30 to 20.30. This children-focused event will be filled with pleasant surprises to appeal to the kids.

In addition to distributing candies and chocolates to the children, the Benetton fairy will be present to pose for photographs with customers. Photographs will be shot and framed for free at the store as a small gift for families.

Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for United Colors of Benetton in the UAE, said:

"This is the fifth year we are holding our Fairy Promotion event. It is always very popular with children and adults alike."

"We are expecting a busy three days this year in particular, with 50 percent off all items. It is our way of saying thank you to all our customers who have supported us through the year," added Mr Dayal.

The UAE shopper can enjoy the Happy Hour from 19.00 to 20.00 at the Benetton stores. Following the event opening at the Deira City Centre store on the 18th December, the Mall of the Emirates store will host the 'Fairy Promotion' event on 19th December. On 20th December the Jumeirah Centre store will house the closing event for the year 2008.

Benetton's Happy Hour offers the exclusive opportunity for customers to profit from the 50% sales on all items in the store, including the stunning winter collection and accessories for children and adults.