BMW global M GmbH November sales up 50%

The significant increase in sales over last year resulted in 22,340 vehicles being sold worldwide as of November 2008. Compared to the equivalent figures for 2007 (14,092 units), this translates to a growth rate of more than 50%.

Contributing to the success was the new BMW M3, which claimed the coveted 'Car of the Year 2008' award at the recent Autocar Middle East Awards. Since its market launch earlier this year the car has enjoyed increasing sales and moved market share, despite the current difficulties in the automotive sector.

As of August 2008 the worldwide sales figures of BMW M GmbH reached over 16,150 units, surpassing the total figure of last year (16,128 units) In the months that followed, this positive development continued and in November 2008 alone 1,900 BMW M automobiles were delivered to customers

The unique driving experience offered by a BMW M model is still a persuasive factor for customers who wish to express a passion for top performance in the choice of their vehicle. The final figures for total sales in 2008 will not be available until the annual report has been completed, but the currently available figures suggest that 2008 will be one of the most successful years for BMW M GmbH in its 30-year history of vehicle production.

Worldwide it was especially the case for the new BMW M3 which caused a sensation during the course of 2008. The high-performance sports car sold almost twice as well in its first year of production than its predecessor model within the same period. The penetration of additional target groups and the associated increase in sales figures was in part due to the extended model variety. In addition to the BMW M3 Coupé, the BMW M3 Convertible and the BMW M3 Sedan have been on offer since spring 2008.

BMW M GmbH offers seven models in its portfolio that range from the three body types of the BMW M3, the BMW M5 Sedan and the BMW M5 Touring through to the models of the BMW M6 Coupé and BMW M6 Convertible.