oneworld first to sell round-the-world fares on-line

This also makes oneworld the first global airline alliance to offer any of its public fares for sale through the worldwide web.

The new on-line booking tool is available now through oneworld.com The alliance's member airlines will add it to their own websites too or provide links from their internet sites to the oneworld.com facility - at www.oneworld.com/ow/flight-info/plan-and-book-your-itinerary.

oneworld Explorer is among the most popular multi-airline tickets worldwide, enabling passengers to travel right around the globe using the flights of any of oneworld's ten member airline and 20 or so affiliates, who together serve some 700 destinations in approaching 150 countries.

With the launch this new oneworld internet tool, customers or their travel agents can for the first time both plan their round-the-world itinerary and now book and pay for their tickets on-line.

The system has a number of special features to make it as simple as possible for customers to plan oneworld Explorer round-the-world trips.

As they build their itinerary - simply by clicking on destinations displayed on the alliance's interactive map - the system automatically checks availability and displays only flights that have seats available for each route and date selected. It also validates that the itinerary meets all the fare's rules and conditions - and then provides an instant price for the trip.

Once customers have finalised their itinerary - which can be of up to 16 sectors - they can pay on-line using a credit card (see notes) and print out all the details. The e-tickets for the entire trip are then sent to the customer by email.

oneworld Vice-President Commercial Nicolas Ferri said:

"The tremendous value and flexibility our oneworld Explorer fares offer now combined with the ease and simplicity of planning, booking and paying on-line extends oneworld and our member airlines' leading position for worldwide travel. We are delighted to be the first and only alliance - and indeed the first in the travel industry - to offer this level of convenience to our customers and travel agency partners, building further on our record of innovation."

The booking engine project has been led on behalf of all the alliance's carriers by Qantas.

Its General Manager Sales and Distribution Rob Gurney said: "With so many possibilities of places to visit and routes to take, planning and booking a round-the-world trip can be time-consuming - both for our customers and sales representatives. Our new, easy-to-use on-line booking and payment facility simplifies the entire operation, saving customers a huge amount of time and providing them with far more flexibility in planning their trips. It will also reduce costs for our member airlines and free up time of airline and travel agency reservations agents to handle other tasks."

Unlike other round-the-world fares, oneworld Explorer's price is based on the number of continents visited (three to six), not the mileage flown, making planning and pricing journeys much more simple and flexible. It covers flights worldwide by all oneworld member and affiliate airlines.

With oneworld the only airline alliance with members based in South America, Australia or Asia's Middle East, it is just the ticket for anyone who truly wants to circumnavigate the globe.

It offers great flexibility and value, generating the largest portion of the US$725 million revenues earned by oneworld for its member airlines through its alliance fares and sales activities last year. Around 50,000 people bought a oneworld Explorer round-the-world ticket last year.

oneworld Explorer can be booked for travel in Economy, Premium Economy (where available), Business or even First Class, and earn frequent flyer programme mileage awards and tier status points.

The on-line booking tool build on oneworld's record for innovation. More than three years ago, it became the first of the global alliances to put in place interline e-ticketing (IET) links between all members of the grouping, enabling customers to travel with the convenience of just one electronic ticket for journeys involving any combination of alliance's member airlines. Rival alliances have only recently completed links between their own member airlines.